Focusing on your customers and their needs is always a good idea in the sales game, and it’s true for your trade show displays as well. It’s all too easy to get wrapped up in your own problems when managing your trade show booth, and forget to think about the experience your customers – the show visitors […]
Continue readingYou’ve carefully planned your trade show displays. You’ve ordered all your booth merchandise, both informational pieces and giveaways. You’ve put the word out to key attendees and customers in advance. You’re doing a give-away or promotion to entice people to your booth. You’ve chosen your staffers and even remembered to register for the show and book […]
Continue readingWhen visiting a trade show, there are important tasks to accomplish besides the obvious ones of setting up your own trade show display and meeting new clients. For starters, you want to network. You want to get out of the company booth and see what all there is available in the convention center or outdoor park, wherever […]
Continue readingTrade shows are a huge part of public relations for any size company. They are one of the few opportunities we get for in-person meetings with potential clients – so much marketing and branding these days happens on the web and the phone. An opportunity to meet a client in person is a valuable chance […]
Continue readingIt’s time for you to hit the trade show circuit and get back out there to promote your brand and products. There is a definite process, routine, and order when you prepare for trade shows and if you are a veteran, well then you’ve probably got it down. But not so fast, you may be […]
Continue readingThere comes a time in just about everybody’s life when they take a long look around and ask themselves, “Why am I here, anyway?” College kids do it. Many sports stars and other celebs are caught doing it in public, as they turn from what they’re good at to experimenting with art forms and sports […]
Continue readingParticipating in a trade show has many advantages. It allows your company to get their name out there, meet potential clients face-to-face, demonstrate your products or test out new products. While well put together trade show displays do have the potential to bring in new customers, a poorly planned exhibit can just as easily drive them away. […]
Continue readingThese days it seems like everybody is trying to sell something – that is probably because it is harder to get people to spend money during this recession! Trade shows remain a great way to get your name known today, but honestly, this can sound a lot easier than it really is, especially if you […]
Continue readingIf you’re designing trade show displays for your next trade show or convention, you have a lot to think about. The task can seem daunting if you don’t have a plan or checklist because there are quite a few details that go into it. So, to help you out, here is a four-letter acronym to help you […]
Continue readingDepending on your position and responsibilities, you may not be able to be at every trade show in person. Hopefully, you have employees or representatives who will act professionally and present your business well – but that may not be the case for everyone, and it doesn’t happen by accident.Here are a couple more hints […]
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