Demystifying Those Confusing Trade Show Service Manuals
If you’ve ever exhibited at a trade show before you know two things to be true: 1) They are one of the best ways to get your products or service in front of an eager crowd. 2) Reading a trade show manual is akin to being stuck in an elevator with 100’s of hungry mosquitoes. It […]
Continue readingCreate Stunning Trade Show Booths With The Latest And Greatest …
These days it seems like everybody is trying to sell something – that is probably because it is harder to get people to spend money during this recession! Trade shows remain a great way to get your name known today, but honestly, this can sound a lot easier than it really is, especially if you […]
Continue readingCeir Predict Conference for Trade Shows: Slow but Steady Growth
This month, the Center for Exhibition Industry Research held their 3rd annual CEIR Predict Conference, aimed at analyzing global business trends with a lens on their impact on the exhibition industry. Bringing together 150 of the industry’s most successful at New York’s Waldorf-Astoria Hotel, they issued a forecast for the coming business years that’s a bit mixed. […]
Continue readingAsk These Three Questions During Trade Show Planning
There are plenty of questions that can be asked in the process of trade show planning. But today, I’m going to highlight just three. Why? For starters, I think these three provocative questions are the key to valuable information and insights that will have a positive effect on your marketing efforts. Also, while the questions […]
Continue readingAre Your Trade Show Display Strategies Ready For 2013?
As we’ve mentioned here several times, conventions and trade shows have been one of the single most reliable forms of advertising pretty much since the birth of the industrial era. It’s a form of outreach that simply has never been replaced no matter what new technologies come along. There’s no better way of telling people […]
Continue readingA Baker’s Dozen Ways To Make Your Trade Show Booths Stronger
Here are my suggestions for how you can do a better job at your next trade show. Most of the steps aren’t expensive; they just take some planning and preparation, and a dose of good old common sense. Wisely applied to your trade show program, you’ll get more leads and a greater ROI by following […]
Continue reading7 Things You Have to do Before Your Next Trade Show
Do the words “trade show” instill some fear in you? Are the thoughts of planning and attending a trade show a little overwhelming? First of all, take a deep breath! Second of all, get ready to start planning. The more planning that you do before a trade show means the easier the actual event will […]
Continue reading7 Proven Ways to Easily Become a Better Trade Show Manager
Nothing beats a trade show for creating a powerful environment for person-to-person meetings. The key to being a successful trade show manager is simple. You need to create memorable, informational and enjoyable interactions with your prospects. There’s no other environment that can put your company’s sales force in touch with so many of the people who want […]
Continue reading7 Key Plays to Help Score a Touchdown at Your Trade Shows
The football season is upon us – both college football and the pro’s are going full speed, and some of us are even lucky enough to have winning teams so far this year! To celebrate this potentially very brief moment in time, we thought we’d share some trade show advice by using football preparations as […]
Continue reading5 Situations Where Renting A Trade Show Booth Is Your Best Option
You rent the space you use at a trade show. You rent the badge scanner. In a sense, you even “rent” the utilities you’ll need at a show. So why spend the money to buy a booth, when that can be rented, too? There’s nothing wrong with purchasing an exhibit, and we’ll discuss when that’s […]
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