“Why Am I Here, Anyway?” – Figure it out Before Your Trade Show!
There comes a time in just about everybody’s life when they take a long look around and ask themselves, “Why am I here, anyway?” College kids do it. Many sports stars and other celebs are caught doing it in public, as they turn from what they’re good at to experimenting with art forms and sports […]
Continue readingHow To Be A Better Trade Show Manager
“Eighty percent of success is just showing up,” if we’re to believe the famous philosopher, Woody Allen.* So if you can get yourself, your exhibit, your staffers and your collateral material to a trade show, you’re already well on your way to having a successful show. It’s how you deal with the other 20% of […]
Continue readingTrade Shows & Dating – What Do They Have in Common?!
It’s not always the loudest person, or the flashiest dresser, who gets the dates. Attracting suitors in any setting is just as often accomplished through less obvious means. It’s no different with custom trade show displays. Projecting an image of substance, quality, sophistication, class, mystery, or confidence can arouse enough interest so that someone will want to […]
Continue readingExhibition Displays: Outsourcing and Leveraging your Investment
Showcasing products and services in attractive exhibition displays at trade shows has been shown to be one of the most efficient ways for a business to succeed in the marketplace. Trade shows offer a venue for promoting products and services, as well as an opportunity to investigate the competition, network with potential vertical teammates, meet with experienced […]
Continue readingThe Five P’s for Trade Show Displays
Participating in a trade show has many advantages. It allows your company to get their name out there, meet potential clients face-to-face, demonstrate your products or test out new products. While well put together trade show displays do have the potential to bring in new customers, a poorly planned exhibit can just as easily drive them away. […]
Continue readingDiscovering Your Competitor’s Trade Show Strategies
We’ve talked in the past about how important it is to find out about your competitors at trade shows before you set up your brand new trade show display alongside them. Another area you want to explore when it comes to scoping out the competition is the strategies and methods they employ when it comes to trade […]
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