Don’t Let Your Trade Show Display Be Boring!

Believe it or not, there are worse problems for trade show displays besides being poorly made or assembled. The absolute worst thing a trade show display can be is boring.

While some may find it difficult to believe that Paris Hilton got it right, her quote “The only rule is don’t be boring and dress cute wherever you go. Life is too short to blend in.” does apply to trade show marketing.OLYMPUS DIGITAL CAMERA

Business travelers come from nearly identical hotel rooms, meet people in suits in the same shades of blue and grey and have the same types of presentations with the same clichés and buzz-words. Even if your trade show display misspells your company’s name and erupts into flames, it will still get more attention than the display in the back corner that no one notices.

Bad trade show displays look like everyone else’s trade show displays: the same font that is popular this year, the same color schemes, the same layout. Standing out requires creativity. You can definitely design creativity into your custom trade show displays – but it takes planning.

I know what you’re thinking: your marketing budget isn’t bottomless, and can’t be entirely devoted to one item. While some custom trade show displays are high-end investments, there are custom trade show displays for every budget. For the budget-conscious or smaller businesses, a smaller display can be the start of a display that you add onto as your business and marketing budget grows. And with the right trade show display, your business will grow. But for those with a little more in their budgets, a trade show display that shows your business to its best advantage can take it to the next level. With a sleek design, eye-catching but not gaudy graphics, and just the right layout, your trade show display can be the talk of the show.
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You may think that if you’ve seen one trade show display, you’ve seen them all: a boxy-looking booth with the company name and logo near the top with a table. Big yawn. But what if your trade show display looked like the set of a TV show, or a  carnival tent? Perhaps you’d like it to look like a living room, to encourage attendees to sit and chat with your representatives. Whether you want it to look like Monte Carlo or a space station, with custom trade show displays, the sky’s the limit. And a custom design is just the beginning: you can create a display that will engage every sense, drawing in attendees with video, audio, or olfactory enticements.
Trade shows bring rivals and potential allies together in the same place – everyone gathers to find out how to improve their products, marketing, and other business strategies. For new or smaller businesses, trade shows are one tool that other businesses can use to validate whether your business is worth the risk of connecting. For established businesses, trade shows will demonstrate that you’ve still got it. Custom trade show displays engage trade show attendees and show that you’ve got what it takes to succeed.
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