Charles Dugan

Author Archives: Charles Dugan

Charles combines his professional business training with extensive technical, sales & marketing experiences to communicate effectively with a broad range of clients and respond to their needs with creative solutions. Currently owner and President of American Image Displays, designers and stocking distributors for trade show display equipment. Call me - 425-556-9511 Email me - [email protected] Browse Display Products - www.American-Image.com Browse Trade Show Blog - https://american-image.com/blog

Boosting trade show ROI

Tim Bonesteel works for Optima Graphics, one of our most preferred suppliers, and he noticed a recent advertisement in the Wall Street Journal addressing methods to maximize your trade show display investment. The ad was published by the US Trade Association and provided very good advice – not the normal bland suggestions. You can check […]

Trade Shows are not Events!

meme - if you don't take care of your customers someone else will

We occasionally need to remind clients that, as crazy as it seems, trade shows are NOT events! Sounds strange, heh? What I mean by that is, as a marketing tool, trade shows are not stand-alone events. Just standing around drinking coffee in front of your new trade show displays does not guarantee sales! In order […]

The SalesMate portable table top display is HOT!

The SalesMate portable table top display has been selling like hotcakes this fall! Many industries use sales reps (insurance companies, cosmetic companies, banks, etc) that make multiple appointments per week. Having a 5lb display that sets up in seconds and provides a highly professional look instantly is a HUGE deal. It’s not just a tabletop display; […]

Upscale and inexpensive Magellan Trade Show Display Stand

Discover trade show success with Magellan Hybrid Displays, the exhibit with curves, curves, and more curves. It’s large format tension fabric graphics and dramatic aluminum extrusion frame ensures that the Magellan Hybrid Display is the star attraction at any trade show or event. The downside — all those annoying trade show paparazzi taking photos […]

Banner Stands: Reliable, lightweight, easy to transport and use

Banner stands still provide an effective and economical way to almost instantaneously create a graphics presentation. They can be used to complement additional display items, or used in groups to create the entire display. Typically set up in less than 30 seconds, and only weighing about 8 lbs each, our retractable banner stands start at $179 […]

Exhibitors are from Mars . . . Show Services are from Venus

I stumbled across a great discussion at another blog about the activities of trade show management and show services personnel. It’s been an industry secret for years, and no one seems to ever discuss it – but the fees and extra charges incurred by trade show exhibitors are often exorbitant. Exhibitors pay the – typically […]

Need a Completely custom Trade Show Display?

Microsoft contacted American Image Displays a few months ago and asked for help fabricating a custom support structure for the Microsoft Surface computer. The challenge was to create a support base that would raise the normally coffee table height surface to counter height during trade shows and media events. This would alleviate the need for […]

Banner Stands: Need a Lightweight Wearable Banner?

Take your message to the masses! Strider Packs come in four distinct shapes with multiple graphic choices. For outdoor use primarily, Strider Packs let you take your message mobile at events and other experiential environments. The lightweight (2lbs) and durable backpack design is perfect for on-the-go outdoor campaigns. Outfitted with an easy access literature holder, […]

Trade Show Booths Yardstick of Success – ROI (ROO … and ROR)

One of our partners recently presented a very well written analysis of the trade show process, and how to understand, measure and improve ROI as an exhibitor at trade shows. Measuring, understanding, and improving trade show ROI is essential, especially in these financially turbulent times. For lots of businesses, cost cutting is the knee jerk […]

Portable, Budget-priced, Modular Trade Show Booths & Displays

The Magellan and the Sacagawea are new portable hybrid modular displays, designed to offer high tech booth design ideas with eye catching dye sublimation tension fabric graphics. Both designs offer these state-of-the-art features at very low introductory prices – the prices shown include hardware, fabric graphics, lights and even the shipping case (but not the […]

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