When you’re planning your future trade show supplies, it makes sense to look ahead and try to plan on how to make each Waveline or exhibition display a little distinct. If you put on a lot of displays, you may want to vary them up somewhat so that repeat visitors don’t feel like they’ve already seen what you have to offer. […]
Continue readingWhen you’re putting together trade show displays, you want everything to be perfect. It’s your big chance to impress the public, show off your latest products, and generate those leads that keep your sales team busy. It’s easy to obsess over details such as the design of your booth, your graphics, your text, and the placement […]
Continue readingAre you looking for something different? Why not try a trade show banner with a different shape, or one with internal lighting, or one that spins? Or combine a tradional banner stand with a new technology like a digital banner stand. An interactive video banner stand will give your customers an interactive experience with sound, images, and […]
Continue readingDon’t pack away your pop up displays because they are here to stay. Pop up displays are ideal for trade shows, allowing customer contact and the opportunity for staff to attend trade shows and conventions where they can meet new vendors and customers. The best part is that today’s pop up displays are lighter-weight and easier to assemble, and […]
Continue readingFalling into traps that doom the success of a trade show display from the start can happen to anyone whether they are a first time exhibitor or long term trade show veteran. A trade show is intended to increase business so it is a serious disaster if the event ends up costing the company. Knowing the most […]
Continue readingYou’ve carefully planned your trade show displays. You’ve ordered all your booth merchandise, both informational pieces and giveaways. You’ve put the word out to key attendees and customers in advance. You’re doing a give-away or promotion to entice people to your booth. You’ve chosen your staffers and even remembered to register for the show and book […]
Continue readingAs with most great and innovative business solutions, it’s always easy to wonder, after the fact, how we never thought of it before now. The tech trade show we experienced last weekend at the Los Angeles Convention Center gave us a brilliantly clear idea: trade shows are in our company’s future. (Yeah, I know, people have […]
Continue readingTrade shows are a huge part of public relations for any size company. They are one of the few opportunities we get for in-person meetings with potential clients – so much marketing and branding these days happens on the web and the phone. An opportunity to meet a client in person is a valuable chance […]
Continue readingThe modern business world is a very busy place. This means that, as an exhibitor at a trade show, your primary goal should be finding ways to slow a potential customer or client down, so they have time to chat with you. Of course, your target market is much easier to find when you take your […]
Continue readingWe’ve all been to a lot of trade shows, and we’ve seen the proverbial good, the bad, and the ugly. One of the worst things to see, overall, are trade show displays that could have been great, but ended up being hobbled by one or more critical errors that ended up holding them back. Hopefully these guys learned from […]
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