Seven Trade Show Planning Mistakes to Avoid
Pulling off a successful trade show exhibiting effort is harder than it looks. Here are seven common mistakes to avoid that will make your next trade show exhibit more effective in meeting its goals: Mistake #1: Possessing the wrong skill set Putting a trade show exhibit program together takes a unique set of skills: it […]
Continue readingGoofs, Gaffes, and Blunders to Avoid in your Trade Show Display
Whenever I wander around a trade show, I can’t help evaluating all the trade show booths on display. It’s just a part of the business. And one thing that always strikes me is when a booth is overall 90% great, but they make one or two seemingly-minor mistakes that end up undercutting their other work. Trade show […]
Continue readingWhat are the Worst “Seemingly Trivial” Trade Show Booth Mistakes?
You’ve planned for this trade show all year. You got an awesome trade show booth prepared, lots of brochures and business cards to hand out, and promoters are promising a stellar turnout for the event. What could stand in your way of banking tons of new business? As it turns out, some simple mistakes can cost you […]
Continue readingTrade Show Booths: Frequently Made Mistakes
Falling into traps that doom the success of a trade show display from the start can happen to anyone whether they are a first time exhibitor or long term trade show veteran. A trade show is intended to increase business so it is a serious disaster if the event ends up costing the company. Knowing the most […]
Continue reading15 Of The Most Deadly Trade Show Mistakes (pt 2)
In last week’s column, I began to list the problems I see frequently on the trade show floor. I’ve settled on fifteen of the most egregious common mistakes that can’t literally kill you, but they can deaden the results you hope to achieve when exhibiting at a trade show. We’ve already covered the first seven, […]
Continue readingThe 15 Deadliest Trade Show Mistakes
We’ve written before on the subject of mistakes people make at trade shows, and I wish I could say that was the end of the story. However, people keep making mistakes—in some cases, the same darn mistakes over and over! So we’re revisiting the issue with this list of the fifteen most deadly common trade […]
Continue readingWhy Invest in Exhibition Displays, Anyway?
Let’s go back to the basics, for the moment – quality exhibition displays aren’t cheap. The economy is still struggling, and we’re all constantly looking for fat to trim from the budget. Why should you spend money going to trade shows? After all, good display stands start at about $1K, and even pop up banners can be a few […]
Continue readingWhy Didn’t They Notice My Trade Show Display?
Have you ever stood at a trade show, looking around at the many different exhibition stands surrounding you and wonder what their secret is? Outside of standing at your pop up display stark naked, with a flashing neon sign in one hand, how do you get the public to notice what it is you are offering?! It […]
Continue readingTrade Shows – A list of “Dont’s” for your Trade Show Display!
When it comes to making a company’s presence known, a series of great trade show displays can be an excellent way to create buzz, raise visibility, and generate leads. Properly utilized, they can be a huge boost for any firm. However, there are also a lot of common mistakes that can lead to wasting a lot of […]
Continue readingTrade Show Display Blunders to Avoid
Rarely are we honest about what is bad about trade show displays and the truly horrendous ideas that we have seen at trade shows. Usually, this blog stays positive and builds upon creative ideas. But sometimes reviewing mistakes and the disastrous directions of some trade show displays is instructive, because it allows us to be honest with […]
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