You’ve planned for this trade show all year. You got an awesome trade show booth prepared, lots of brochures and business cards to hand out, and promoters are promising a stellar turnout for the event. What could stand in your way of banking tons of new business? As it turns out, some simple mistakes can cost you […]
Continue readingFalling into traps that doom the success of a trade show display from the start can happen to anyone whether they are a first time exhibitor or long term trade show veteran. A trade show is intended to increase business so it is a serious disaster if the event ends up costing the company. Knowing the most […]
Continue readingIn last week’s column, I began to list the problems I see frequently on the trade show floor. I’ve settled on fifteen of the most egregious common mistakes that can’t literally kill you, but they can deaden the results you hope to achieve when exhibiting at a trade show. We’ve already covered the first seven, […]
Continue readingWe’ve written before on the subject of mistakes people make at trade shows, and I wish I could say that was the end of the story. However, people keep making mistakes—in some cases, the same darn mistakes over and over! So we’re revisiting the issue with this list of the fifteen most deadly common trade […]
Continue readingLet’s go back to the basics, for the moment – quality exhibition displays aren’t cheap. The economy is still struggling, and we’re all constantly looking for fat to trim from the budget. Why should you spend money going to trade shows? After all, good display stands start at about $1K, and even pop up banners can be a few […]
Continue readingHave you ever stood at a trade show, looking around at the many different exhibition stands surrounding you and wonder what their secret is? Outside of standing at your pop up display stark naked, with a flashing neon sign in one hand, how do you get the public to notice what it is you are offering?! It […]
Continue readingWhen it comes to making a company’s presence known, a series of great trade show displays can be an excellent way to create buzz, raise visibility, and generate leads. Properly utilized, they can be a huge boost for any firm. However, there are also a lot of common mistakes that can lead to wasting a lot of […]
Continue readingRarely are we honest about what is bad about trade show displays and the truly horrendous ideas that we have seen at trade shows. Usually, this blog stays positive and builds upon creative ideas. But sometimes reviewing mistakes and the disastrous directions of some trade show displays is instructive, because it allows us to be honest with […]
Continue readingIt all started off easily enough. The young gentleman, whom we shall call John, was trying to sell business software at the trade center in his town. He thought it would be advantageous to show a short video of just how effortlessly the program worked. But, oops…it didn’t work out the way he wanted it […]
Continue readingWe’d call these ‘rookie mistakes’, except we see them in convention displays year after year, often from presenters who should know better. There are certain things that people see in what might otherwise be the best trade show booths, that immediately turn visitors off. With so many exhibitions to choose from, and so many things […]
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