Products Display Stand Guide – 5 Things You Need to Know
A products display stand is set up primarily to draw attention to the products or services you offer and get as many buyers as possible from the location. These locations usually represent market places with other suppliers, products, and services competing for the same prospective buyers’ attention.
Therefore, it is critical for your display racks to stand out if you are to gain anything from your display stand. The more your retail display is noticed and visited, the higher the chances that prospects will be drawn to your stand. And the more people actively interact with your display, the more likely they will be inclined to buy from you.
Once drawn to the stand, the prospects should be captivated by the content of your pitch to complete their conversion to paying customers. This means the work of the products display stand does not end at drawing attention. You should demonstrate the value addition of your services and why your brand is best suited to deliver.
There is a wide array of options for products display stands, with diverse modulations capable of delivering very striking presentations that should deliver the numbers and give the brand prominence. It is important to be aware of these and their implications as you set up your stand to optimize the investment.
Below are a few things you should know about product display stands that will help you maximize the returns on your investment.
Standard Displays Versus Table Top Displays
The traditional trade show booth is usually accentuated by making it bigger and taller to provide more advertising and display space. It also has space to accommodate many displays and accessories like lights and screens. These are very effective in commanding attention because the end result will be a booth spotted from across the floor.
However, the economy’s current state does not afford every business the means to purchase those state of the art display booths for every event. Smaller businesses will opt for subtler, smaller booths with simple exhibit designs because they are less expensive but just as valuable. The important thing is to be able to make connections with the customers and promote the brand.
Due to the relatively limited space, the products displays applied are also customized to fit. This is where tabletop displays come in; the pocket-friendly compact displays with versatile functions. Their popularity has grown steadily over the years as they are easy to operate, convenient to transport, and fit comfortably in smaller booths.
The size of your booth has a bearing on the products display stands you should invest in.
Consistency to the Theme
The message conveyed by the products display should capture what the promotion or event is about, whether it is a new product or service or a celebration of a milestone. The display should also promote the brand and organizational ideals as found in any other platforms.
The type of display stand, the colors, the literature, and the tone should reflect business nature. For instance, a flowery display may work for the fashion industry and can incorporate bright outstanding colors. The same concept will not necessarily work for a software company.
There are quite a number of sometimes overlooked accessories, yet they can make your products display stand more attractive, versatile, and efficient. A small enhancement on your tabletop display might just give it the boost it needs to reach standard display numbers.
Proper use of Light Emitting Diode (LED) accent lights provides a warm illumination that brings your stage to life, letting it stand out. Other conveniences like stackable bases and ground stakes for mounting flags allow you to enhance the display; the options are numerous.
Care should be taken to ensure the right accessories chosen are compatible with your display stand. It can be very disappointing to discover you have no power for the lights when setting up the mood for the stage. A chargeable battery pack should be a constant inclusion when packing.
Products display stands come in many shapes, sizes, styles, and colors. They are unique but similar in functionality as their goal is to lure prospective customers to the stand to convert and retain them as paying customers.
Different stands can be easily combined in varying arrangements to create unique setups depending on the prevailing needs and conditions. If successfully applied, the end result should be a cohesive display with seemingly seamless components that is both intriguing and professional.
Types of Product Display Stands
It is important to be able to differentiate between the different display types before you put them to work. Below are a few broad categorizations.
Backlit Display Stands
These are self-illuminating and help present your message in the best light, creating a high-end ambiance that increases sales and brand awareness. They are intended for easy, fast assembly and come with packing cases designed to fit easily into your small car.
LED lights provide even, shadow-free illumination. Examples of these types of display include lightboxes and illuminated double sided banners
Pop Up Display Stands
As the name implies, their set up process involves popping up from collapsible parts which are clicked together to form a complete stand.
They are easy and quick to set up, which can be done by one person without tools. They come lightweight for ease of transportation and manipulation. Because they are collapsible, they are easily packaged into carrying bags and can be moved from place to place effectively.
You can promote your business on the go, whether exhibiting, making demonstrations, launching a new product, or you need a good background for conferences and making presentations.
They have a modular nature; several parts can be put together in many different ways. They integrate well with other display products to accommodate your changing needs.
Pull Up Display Stands
These are set up by pulling them up then holding them in that position for the display to be exposed. They are easy to set up and pull down without any tools. They are also lightweight and conveniently collapsible into cases, which makes them easy to transport.
They come in many sizes, shapes, and designs and can be used stand-alone or joined together to form various configurations.
This is where you present your content by attaching it to a board using pins. It is a simple solution that helps to highlight products, product information, or posters. It is easy to update and replace obsolete information.
It is a pedestal on which your product can be displayed and can also be used as a platform to deliver speeches, make demonstrations, place notes, and water bottles.
It is more than just a stand; it is a focal point, a point of reference in your booth. It creates an impact and draws visitors to the product. It can be branded with the company logo or tagline for marketing and promotional purposes.
These are used to hold graphics, signs, posters, or any other relevant literature. They provide a professional space to have your leaflets and posters and come in various sizes and shapes.
Their snapper frames can be adjusted; they usually come with the option of landscape and portrait format, depending on the orientation of your poster. You can also tilt the frame to make literature easier to read.
They are free-standing and available in various sizes. They are height adjustable with a stable base to ensure your display comes out how you want it.
Literature Display Rack
They usually take the form of shelves or sleeves and organize brochures, flyers, product guides, schedules of activity, and any other literature. They are easy to assemble and dismantle, which makes them convenient displays to tag along.
A literature display rack keeps your literature organized for the duration of the exhibition, which makes guiding visitors easy.
Knowing your product display stands puts you in a good position to come up with display concepts that are professional, relevant, and captivating. It gives you an awareness of the possible combinations of different displays, their strengths, and how they can represent your brand while appealing to your target customers.