How to Design an Event Backdrop That Engages
An event backdrop is an image adopted during an event that is seen as a synopsis or summary of the event by the organizer(s) to represent the event. It has certain qualities that are deemed to embody the spirit of the event that should appeal to the audience.
Therefore, the backdrop is supposed to be both striking and memorable as it represents both the event and the brand(s) behind it. It is not a new marketing tool, and today, we shall have a closer look at how it works.
Key Considerations When Designing an Event Backdrop
The backdrop theme should be in sync with your booth’s theme, brand, the nature of the event, and the message you are trying to put across. Consistency helps hammer the point home, and it will be more impactful that way. The design, colors, logos, fonts, and literature should align with each other.
The banner is supposed to rise to at least 8 feet high to eliminate chances of anyone towering above it. The width, on the other hand, varies according to estimations of the maximum number of people expected to be in front of it at any one time.
If the number is too high and the people spread beyond the backdrop’s boundaries, they will block it, and the photo will look disorganized.
The Logo Format
Their font should be bold, easy to read, and captured in high resolution. They will otherwise not be discernible from the photos and may appear as smudges. This beats the purpose of having the photo op in the booth for brand promotion.
The Size of the Booth
The design should be considerate of the size of the booth. It should be symmetrical and proportionate within the booth to retain its aesthetic appeal while being impactful.
The preferred material for a backdrop has matte finishing because it will not reflect too much light. Bright glossy materials reflect light and may cause glare, which spoils the quality of photos. Low-quality photos do not bring the sense of belonging the event backdrop is supposed to inspire.
The logo is supposed to stand out against the color of the backdrop. You are better off using a backdrop whose color is off the theme if that is what it takes for the company colors to stand out. Off white colors are encouraged since very bright white is prone to reflect the camera light at the risk of damaging photos.
Number of Logos
The number of logos appearing on the backdrop should be limited when too many sponsors are involved. If there are more than, say, five sponsors, and they all appear on the backdrop, the clutter will take away from the goal of achieving brand dominance. The sponsors should come up with an agreement and nominate a few in the spirit of the event.
Decide whether you are going to incorporate words in your backdrop design. If you are, take time to develop content that will appeal to the booth visitors and convince them to take action while instilling a sense of loyalty to the brand.
Having considered all the above, your idea will now be ready to be put to the test. The concept has no manual, but it will be related to a campaign you are running or are about to launch or an event you are participating in.
As your event backdrop engages the market, it will give traction to your campaign in a number of ways and open up avenues for you that may not have been accessible before.
How an Event Backdrop Boosts an Event
- It delivers an advance message to the audience regarding the event or the product the event is all about.
- It aids in product promotion, which will have an impact on the foot traffic walking to your display.
- It will keep reinforcing the message of the event so that it remains fresh in people’s minds throughout the event.
- Brings recognition to your brand by stirring conversations in the media and other forums.
- Your organization’s branding, styling, and overall experience during the event will be enhanced; you may be having a new catchphrase, newly branded attire based on the backdrop design.
- It creates impactful branding for the event due to consistency and conformity to one theme.
- You can adopt the backdrop at your registration desks and reception areas, post it on media walls, and brand photo booths.
- Because it will be available in many sizes, it can be a suitable stage backdrop and branding device for events of all sizes.
Types of Event Backdrops
These are used for passive events whose focus usually revolves around the photos being taken. Since they don’t have a call to action, there is usually no message printed on them. They are predominantly used in photo booths paired with backdrop stands.
The majority of the organizations using the event backdrop as a marketing tool currently fall in this category. The graphics need to be printed out before they can be applied as backdrops. Their brands are hardly a secret as they come bearing company colors and logos. They are always on a mission.
These are relatively new in the market and have incorporated neon lights. Printing is not mandatory as the neon lights can be molded into the required shape. They take good photos as they bring their own light into the shots.
LED (Light Emitting Diode) Backdrops
They are the most interactive of the lot. The display is not permanent and always keeps changing in response to what is on stage. They are occasionally tuned to respond to the beat of the music playing on stage. Giving a multidimensional experience.
The event Backdrop should be thoroughly deliberated because it sets the pace for entire promotions, product launches, and other events. There should not be a limit to how creative you can be when it comes to designing it. Every single event has its own unique agenda, and the motivating factors are seldom similar.
It remains an important marketing tool that can be used to rally the consumers behind a product. It continues to be relevant even in the wake of this digital era, where the market is slowly migrating from the street into the internet.