— Last updated September, 2020No one can see into the future with certainty, but many wonder, what does the future hold for the trade show industry? The pandemic – or at least the government reaction to it – forced people to change their behaviors.We’re primarily social animals, and we’ve been locked down, prevented from doing […]
Continue readingBadge scanners are efficient, but don’t write off the traditional lead card just yet. It still has a lot going for it that can make your shows more successful. I wish I could show you an example of the absolute, perfect lead card. But I can’t. Lead cards are unique to the companies they’re created for, […]
Continue readingWe all know that harmful germs can live on any surface. These germs can be found in every public place that you can imagine. All of these germs have an evil plan to spread their dangerous and infectious bacteria to anyone they come in contact with. Thankfully we’re in the 21st century. Cutting-edge mechanism defends against […]
Continue readingWhether you’re planning a business conference or tradeshow, it’s no secret that a stylish backdrop banner is an excellent showpiece that infuses a professional flair to events. The right banner backdrop can leave a lasting impression on your event guests. Here’s a guide to choosing the right backdrop banner for your events.In today’s digital era, photos […]
Continue readingTaking advantage of trade shows to market your business is an excellent way to gain exposure and recognition as well as to meet face to face with potential customers. While the first few times you attend an exhibition may seem exciting, after traveling to numerous conferences, setting up and taking down trade show booths, you may […]
Continue readingWhen arming yourself with trade show display ideas, don’t forget to plan some games and contests for your show. Whether it’s because many attendees are wary of a hard sell, already worn out by the time they get to your trade show booth, or just have a general unease with making small talk, many trade show goers […]
Continue readingThe toughest part of exhibiting at a trade show is getting the attention you want; you’d think the attendees were only there to play a few trade show games! You do everything you can to make your trade show booth attractive and eye-catching. You display your products in interesting ways. Your booth signage is large […]
Continue readingAttending events and seminars to promote your business is a crucial part of growing your brand. However, if you hope to make any sort of impression, it’s essential to bring around all the right supplies, too. You can’t just show up to a trade show empty-handed; you need promotional items, pamphlets or fliers, perhaps a […]
Continue readingPromoting your business at a trade show is well proven way to grow. However, attending trade shows is not inexpensive, and there are lots of fixed and recurring costs to take into account. So while you don’t need to come up with the most creative trade show booths for 2020, it sure doesn’t hurt to […]
Continue readingThere are ways to significantly boost your trade show sales rate and your booth staff’s success at getting leads and closing on the show floor. Studies of successful trade show exhibitors show several key processes that are consistent among the exhibitors that meet their sales and marketing goals at trade shows. Here’s the top four tips; if you’ve […]
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