Become A More Effective Exhibitor: Top Ten Tips
When you’re new to the trade show business, you’ve got a million questions. There’s a boatload of information to learn, with few good books on the subject. And everyone’s counting on you to make your exhibiting program work. That’s why we’ve boiled decades of experience in this field down to the top ten things you need […]
Continue readingAre “Booth Babes” Outdated for your Trade Show Display?
Currently, one of the most heated and controversial topics in the world of trade show displays centers on scantily clad women, and their place at trade shows. Female models – informally nicknamed “booth babes” – have long been a staple of these expositions, back to the “Mad Men” days and beyond. Yet in recent years, heated debate […]
Continue readingA Short Course In Trade Show Selling
In previous columns, we’ve written that a trade show or exhibit hall is quite a unique selling environment. It’s totally unlike any other sales situation, and booth staffers have to be prepared to effectively navigate the path to qualifying a prospect or closing a sale on the show floor. Here, we want to provide you […]
Continue reading9 Things Trade Show Booth Buyers Need Other Than Low Price
This article was written by The Brooks Group in their June 2009 Newsletter. “If your customer truly needs a low price, you can’t afford to sell to him.”Cletus Peichl Even in tough economic times, don’t fall prey to the trap of believing you can sell low and make it up in volume. We have consistently […]
Continue reading9 Absolutely Easy ways to Convert Leads into Happy Clientele
Trade shows continue to be a channel that attracts serious buyers who are looking to gain ideas, insights and that special connection that only comes with face-to-face marketing. As a business owner (or the person who’s representing your company at these events) it’s critical you generate as many leads as you can to show the […]
Continue reading5 Trade Show Exhibit Tactics That Don’t Work
Trade shows continue to be a great resource for networking, finding leads and creating email lists. They are also great for creating interest in your brand. But, the times are changing, and some of the tactics used 10 to 20 years ago just don’t work anymore. The same is true of what we used to […]
Continue reading5 Tips for Keeping in Touch After The Trade Show Ends
You attend industry conferences, seminars, and trade shows, and meet many new people who have lots of insight and influence. However, what’s really important is how you keep up with them afterward so all those connections and relationships you formed don’t go undeveloped. There are lots of ways to keep up with these people without coming […]
Continue reading5 Simple Ways to Outsell Your Competition
Your competition is out there right now selling to your prospects and customers. That’s the bad news. The good news? They are all doing the same few things to try to win prospects’ business. By following these five simple steps, you can completely outsell your competition. 1. Time to stand out Just saying that you’re […]
Continue reading5 Great Tips for Leveraging your Trade Show Display
It’s been a long, exhausting day, but the trade show is over. You got hundreds of visitors to your trade show booth, dazzled them with your banner graphics and new products, and collected enough leads to keep your sales team busy for weeks. Unfortunately, the work isn’t done yet! In fact, it’s only barely begun. Much […]
Continue reading5 Great Ideas for Attracting Visitors to your Trade Show Booth
With everyone competing aggressively these days for visitors and business, standard exhibition displays are not longer attracting attention unless they really stand out. Companies are beginning to look for other ways to amuse, excite and draw in potential clients. A few businesses came up with some very original ideas for their recent shows; listed here are five that […]
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