Trade Show Leads: Quantity or Quality?
While trade show displays can accomplish plenty of goals at once, it’s certainly not controversial to suggest that gathering leads is usually the main purpose of your average trade show appearance. Trade shows offer unparalleled opportunities to meet and chat up people face-to-face, which can lead to great sales opportunities for months to come. This also […]
Continue readingTrade Show Leads: Get the Biggest Bang from your Trade Show Displays
Chances are, those in your organization who get to participate in trade shows look forward to it: The buzz, the excitement, the press of the crowd, the rush as you watch people lining up to see your wares… It can be a lot of fun, but once you’ve pulled down your exhibit displays, your work […]
Continue readingTrade Show Displays: Keeping it Real
Today, let’s talk about just one word: Authenticity. As in, “Get Real”. It’s a word being thrown around more and more, as tastes change among the consumers of the world. An increasing number of customers today want to feel that they’re dealing with a business that’s made up of real people, advancing an actual philosophy […]
Continue readingTrade Show Displays & Leads: Don’t Drop The Ball At The Finish Line!
The sad truth is, if you’re not following up on every qualified lead you get as a result of your trade show booth efforts, you might be burning money! Think about it: if a lead is worth $100.00 to your company (for example), and you only follow up on the top 25% of leads (the […]
Continue readingTrade Show Displays & High Quality People Skills
When you’re putting together trade show displays, you want everything to be perfect. It’s your big chance to impress the public, show off your latest products, and generate those leads that keep your sales team busy. It’s easy to obsess over details such as the design of your booth, your graphics, your text, and the placement […]
Continue readingTrade Show Chatter Matters
If you want to increase trade show booth traffic, the best thing to do is to become the talk of the town, or at least the show. The first step is knowing how to kickstart the trade show chatter. To become the talk of the show you have to get attendees talking in your trade show […]
Continue readingTrade Show Booths Yardstick of Success – ROI (ROO … and ROR)
One of our partners recently presented a very well written analysis of the trade show process, and how to understand, measure and improve ROI as an exhibitor at trade shows. Measuring, understanding, and improving trade show ROI is essential, especially in these financially turbulent times. For lots of businesses, cost cutting is the knee jerk […]
Continue readingTips for Selling Products AND Solutions in your Trade Show Booth
Proper messaging is one of the most important aspects of a successful trade show display… but what messages should you use? After all, putting your trade show booth investment to work is going to be one of your biggest and most important pieces of public outreach in a given year. You won’t just be interacting with […]
Continue readingTips for Gathering Leads at Your Trade Show Display Stand
One of the biggest reasons that you invested in trade show displays and continue to invest in a booth at trade shows is undoubtedly to gather good, quality leads. In a prior post, we talked about what you need to do to ensure that the leads you gather at the trade show will be worthwhile for your […]
Continue readingThe Persuasive Power of Trade Show Give-Aways
Are trade show giveaways a blessing or a curse? Turns out, it all depends on how you use them. The wrong way to use these giveaways (also called swag or tschotkes) is to choose a tired, common item and put your company’s name on it. Chances are, the majority of those won’t even make it […]
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