Trade Show Marketing Effort Soars into Rebranding Campaign
Creating a trade show marketing strategy and integrating branding throughout the collateral materials can build a new brand image and achieve results for any client. Let’s take a look at how Stewart Industries International (SII) approached a rebranding effort and the results of that change. The problem SII, a well-established reseller of used and consigned […]
Continue reading17 Tips for Creating Effective Press Releases
A press release is the most valuable single sheet of paper in all of marketing. You send this short, crisp, one-page document to a magazine or newspaper editor. If published, it appears as if written by the editorial staff. A simple press release is the best and cheapest way to get media attention. There’s nothing […]
Continue readingWhy Direct Mail Should Still be in your Trade Show Marketing Plans
It’s easy to get caught up in the latest and “greatest” in technological gimmickry. However, the tried-and-true methods still work, and you shouldn’t overlook them when it’s time to promote your trade show displays.After all, direct mail is still one of the most-used trade show outreach methods, accounting for an average of 30% of trade show […]
Continue readingTrade Show Marketing Basics 101
When at your trade show booth, you and your staff should be trying to make the most of every lead that walks by. Not every chat is going to create a sale, but every chat could, so even a beginner at trade show design and marketing basics know’s that it’s vital to make the most of the few […]
Continue reading4 Reasons to Keep your Content Simple
Your prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on. It’s time to streamline. So before allowing the kitchen sink to […]
Continue readingFive More Ways To Attract Visitors to your Trade Show Booth
I hate to break it to you, but as a trade show exhibitor, you’re not unique. In fact, all of the trade show booths are full of exhibitors that are at the show for the same basic reason you are: they want to generate customer interest, get leads and make sales. They also want to […]
Continue readingHow to Attract Traffic to your Website
It is important for businesses to have a website — and one that works on all devices. Once you have your website for your business in place, it’s time to think about how it can be used to grow your business. Think of your website as a billboard advertising your business and spreading your message. […]
Continue reading7 Ways to Easily Track Advertising and PR
Tracking advertising and measuring the effectiveness of publicity is tough. I’m sure you have correctly guessed this from the difficulty you are having. If you’re wondering whether others are having the same problem, they are. Here are seven easy ways to measure just how effective your campaigns are: 1. Just ask: The simplest way to […]
Continue readingCeir Statistics: Effective Promotion for Your Trade Show Displays
CEIR, the Center for Exhibition Industry Research, regularly publishes some of the most complete and thorough statistics for the trade show industry, and virtually all their new publications hold valuable insights. Their latest publication, Cost To Attract Attendees, addresses one of the central issues of trade show display booth exhibiting: The rather high costs of generating leads. It’s […]
Continue readingFive Tips To Attract Visitors to your Trade Show Displays
Somewhere in the vicinity of your trade show display, there are hordes of people wandering around. How do you get them to stop by your booth? Or, even better, how do you get the right people in that throng to come to your booth? There are plenty of ways to get people into your trade show booths and […]
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