Important New Tips For Improving Your Trade Show Content Marketing From The Experts
It’s time to update your content strategies again! The Content Marketing Institute has issued its fifth study of content across all forms of B2B (and B2C) marketing. There are a lot of great tips for making the most of your trade show booth promotions. Key to the trade show industry is the fact that the […]
Continue readingHubSpot CEO Discusses the New Approach to Online Marketing
As the first inside salesperson for PTC, a Needham, Mass.-based software company, Brian Halligan got his start cold-calling until his “fingers bled,” he quipped during a recent interview with me. Later, when a venture capitalist enlisted him to bring the PTC playbook to a host of portfolio companies, he realized that old industry standbys needed […]
Continue readingHow To Use Testimonials to Promote Your Exhibition Displays
Every type of advertiser has the same problem: they need to be believed. “The ‘mail order man’ knows nothing so potent for this purpose as the testimonial, yet the general advertiser seldom uses it.” So says James Webb Young, the favorite copywriter of legendary advertising executive David Ogilvy. Ogilvy himself adds, “Testimonials increase credibility—and sales.” […]
Continue readingHow to Score with Social Media at Trade Shows
There’s no turning back now. Social media has become an essential tool, and you really do need to know how to score with social media at trade shows. And the best part is it’s one of the most cost effective ways to make a strong impression and promote your company, your products and your brand. […]
Continue readingHow to Quickly Empower Your Tradeshow Marketing
The quickest way to a sale, especially in the B2B arena, is through in-person communication. In fact, most marketers, a healthy sixty-nine percent of them, continue to select in-person communication as the most effective method. Tradeshows are one of the best in-person communication forums, yet there’s a wide gap in the number of closers and […]
Continue readingHow to Measure your Social Media Strategy
Measuring the ROI from social media is a widely debated topic. Marketers around the world have their most important task set out for them: What are the benefits of their marketing efforts? Then arises the next question: Can the ROI from social media be measured? The answer is yes. But it’s not always easy. Here […]
Continue readingHow To Increase Trade Show Booth Traffic
Remember the days when all you needed to succeed at a trade show were a 10×10 booth and a box of pens with your logo on them? Those days are gone for good. Today, you need to plan ahead in order to increase trade show booth traffic and attract the kind of traffic you want. […]
Continue readingHow To Get The Press Attention You Need
What if you held a press conference at your next trade show, and nobody came? What went wrong? It may not be a case of lazy reporters who wouldn’t know a good news story if it reached out and grabbed them; it may just be that you didn’t give the press what they needed. […]
Continue readingHow To Ethically Steal Great Trade Show Marketing Ideas
What we’re suggesting below is an ethical way of coming up with great trade show marketing ideas. Allow me to add a disclaimer: I’m not suggesting you rip off your competitors’ ideas! Instead, here are a few ways to research information that will propel your trade show program forward, getting you: – more attention on the […]
Continue readingHow to Attract Traffic to your Website
It is important for businesses to have a website — and one that works on all devices. Once you have your website for your business in place, it’s time to think about how it can be used to grow your business. Think of your website as a billboard advertising your business and spreading your message. […]
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