Tips to Get Clients Searching for your Trade Show Booths
Most of the time, when you look at books and articles recommending tactics to boost the number of visitors to your trade show displays, people are talking about your trade show booth itself: its design, its staff, and how to pack it full of trade show graphics and goodies that will attract visitors. Now, there’s […]
Continue readingTips for Trade Show Display Marketing Success
For both vendors and merchants alike, trade shows are a great forum to make connections with fellow business owners and share product information. Connecting with attendees is most easily achieved through creating a dynamic booth that incorporates an appealing display. Not only will this draw in visitors, but a great display also demonstrates your professionalism […]
Continue readingTips for Combining Content Marketing with Your Trade Show Exhibits
You’ve no doubt heard of content marketing and may even be using it in your digital marketing campaigns. But your content marketing should extend to your trade show exhibits as well. In fact, you should start thinking of your trade shows as a part of your larger content marketing plan. Have you noticed that trade […]
Continue readingThe Reality of Trade Show Marketing
You have a product or a service that you would like to promote at a trade show, but you don’t know where to start, or how to get started. There are a number of resources that you can use to gather the necessary information to get you started. When you do decide to promote your […]
Continue readingThe Inventor’s Initial 10-step Marketing Plan
One of my readers asked, “How do I market a product?” Yeah, the question was just that simple. And here’s your simple answer: Invest time, money or energy. Or just pick two. Or maybe it is just that simple. First, some questions: Are you marketing a product or a service? Is it local (geographic marketing) […]
Continue readingThe 16 Best Lines in Marketing
It’s difficult to stand out in a crowd, yet sometimes all it takes is a good line to garner a little notice. Like old friends, these 16 best lines in direct marketing are great to have at the ready. “Gift certificate enclosed” This is my favorite envelope teaser copy line for getting any direct mail […]
Continue readingThe 100-to-1 rule: Creating the best headlines
Nobody uses the first draft in copywriting — at least none of my friends do. This, of course, depends on their hangover. While I don’t like to waste time writing copy that isn’t going to be used, it’s just as important to edit severely as it is to write succinctly. What does this have to […]
Continue readingSocial Proof at Trade Shows: Share the Feedback
It’s not enough to have the best trade show displays, the friendliest customer service representatives, the catchiest trade show booth design. Nowadays, presenting the greatest case for your business and the products that you are trying to sell requires that you also include evidence of your product working in the lives of your potential customers. This is why […]
Continue readingSocial media changes to keep in mind for 2015
Social media is continuously evolving and rapidly changing. For example, 2014 saw Facebook’s controversial changes to its algorithm, which reduced the organic reach of business pages. As 2015 approaches, marketers need to be ready with more personalized and, of course, quality content that is also in tune with the way users will consume content. Here […]
Continue readingSocial Media and your Trade Show Displays
Internet-based marketing is here to stay, and vendors looking to promote their trade show displays and booths need to be making use of it. Social media can be a great way to get the word out about a company’s next trade show, but it’s also useful during the show and afterwards as well. When it’s properly utilized, […]
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