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Category Archives for "Trade Show Marketing Tips"

4 Reasons to Keep your Content Simple

Your prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on. It’s time to streamline. So before allowing the kitchen sink to […]

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3 Ways 2014’s Social Media Changes Impact Your Trade Show Displays!

These are fast-changing times for the trade show display industry. Online marketing strategies are quickly rewriting the rulebook on how to promote a trade show display. Unfortunately, the larger problem for exhibitors is that online marketing rewrites its own rulebook roughly every 6-12 months. This is a totally unavoidable aspect of the business. Trends and favored platforms online […]

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Going Mobile in your Expo Displays

Social media at trade shows and other public venues isn’t going away; it’s only getting more common. There’s a war for engagement going on right now, and companies are utilizing every tool they can find to motivate people and get them going social even while they’re at events. It’s a little bit mind-bending as a […]

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