Email Advertising Techniques to Leverage Your Trade Show Investment
Even though it’s 2013 and people have been predicting its demise for a decade, email continues to be one of the mainstays of electronic communications, especially among businesses. However, as new technologies continue to come out faster than we can adopt them, it’s easy for boring old email to get lost in the marketing shuffle […]
Continue readingCeir Statistics: Effective Promotion for Your Trade Show Displays
CEIR, the Center for Exhibition Industry Research, regularly publishes some of the most complete and thorough statistics for the trade show industry, and virtually all their new publications hold valuable insights. Their latest publication, Cost To Attract Attendees, addresses one of the central issues of trade show display booth exhibiting: The rather high costs of generating leads. It’s […]
Continue readingBuilding Buzz For Your Upcoming Trade Show
These days, you have more options than ever before when it comes to letting people know about your upcoming trade show appearances. Effective pre-show marketing and promotion can do a lot to drive the best leads to your trade show booth, allowing it to truly be a brand ambassador as it reaches out directly to some of […]
Continue reading9 Ways To Hook The Press At Your Trade Shows
Attendees at trade shows aren’t your only audience. You can reach many, many more people! How? Get the press to pay attention to what you’re doing and what your company offers. We live in a highly digitized era and everyone is looking for their fifteen minutes of fame. That makes the bar higher for you to reach […]
Continue readingA Guide to Google+ for Small Businesses
With more than 340 million users and adding 25,000 new users every day, Google+ is no longer a “ghost town.” You might be missing out on reaching your target audience if you choose to ignore this social network. So what is Google+? Google+ is a social network where you can post content and information, join […]
Continue reading9 ½ Lead Generation Tactics You Might Not Have Considered
If you’ve ever exhibited at a trade show you know it’s an expensive forms of marketing. So why do so many companies continue to market at these events? The answer is simple – Because trade shows put you in front of a highly-targeted group of people who are all interested in what you have to […]
Continue reading8 Ways to Get More Bang Out of Your Trade Show Marketing Bucks
Here’s a fact about trade shows: they’re a terrific way to get your company’s offering in front of prospects and connect with qualified leads. Here’s another fact: they ain’t cheap to attend. Between the hotels rooms, travel expenses, booth fees and exhibit costs, you sometimes have to wonder whether you’re getting enough of a return […]
Continue reading7 Ways to Easily Track Advertising and PR
Tracking advertising and measuring the effectiveness of publicity is tough. I’m sure you have correctly guessed this from the difficulty you are having. If you’re wondering whether others are having the same problem, they are. Here are seven easy ways to measure just how effective your campaigns are: 1. Just ask: The simplest way to […]
Continue reading7 Ways to Become the MacGyver of Trade Show Display Marketing
As with any industry, there’s a lot of misinformation about trade shows. Thanks to the very, very long history of this form of marketing (think waaay back, to Roman farmers markets, and even before then), a lot of beliefs about exhibiting are out-of-date or simply wrong. New innovations in exhibitions are also causing a new crop […]
Continue reading6 Tips for Getting Bloggers to Visit Your Trade Show Display
If you think about it, the sales format of trade shows and conventions is among the oldest of the mass-market advertising techniques we still use. The basic idea of the trade show, and trade show displays has been in use for many hundreds of years, in various forms, yet it still keeps going (think back to […]
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