What if we told you there was a way to make your trade show booths more cost-effective, as well as also giving you a great boost to your PR and attracting more guests? Well, there is. “Going Green” isn’t just for rock stars and industrialists who want to make themselves look better. Designing your exhibition displays around […]
Continue readingMost exhibitors and their trade show booths have the basic requirements for trade shows down pretty well. The potential customer walks around the floor of the trade show and most of the trade show booths beckon to them as if they were candy to a baby. Excited, the new client walks over and investigates. They look, they touch, […]
Continue readingLet’s face it: most people would not choose to push themselves when they are scheduled to work in trade show booths all day for several days straight. The typical trade show is grueling: it can take hours just to set up and tear down your trade show booths, carpet, and various other accessories and supplies. And all […]
Continue readingIn many ways, the planning and creation of trade show booths are the easiest part of participating in a trade show. Sure, airports and hotels can be a pain, and getting to the show site a day or so early and putting up the trade show booths can sometimes be an effort and a time commitment. However, […]
Continue readingTrade shows and the required paraphernalia (typically the bare minimum includes exhibition display stands, pull up banners, a table throw, and some trade show carpet) are a rather unusual kind of marketing venture, because they can combine practically every kind of marketing on the planet. Trade shows offer extremely robust and multi-purpose marketing ventures, and with […]
Continue readingWe talk a lot here about the various benefits of hosting exhibition displays. As one of the longest-lasting forms of direct advertisement, they’re great for a variety of purposes from promoting new products to recruiting new team members. Well, it’s time to talk about the latest goal you can set for your exhibition displays: crowdfunding. Your […]
Continue readingThe final early-morning hours before an exhibition starts are, arguably, the single most stressful time of the entire show. You want every detail on your exhibition displays to be perfect, and there always seems to be last-minute tasks to take care of, rarely seeming to leave you quite enough time to double-check everything before the doors open. […]
Continue readingPlanning to participate in a trade show is no walk in the park. There are many things that need to be done in preparation for the show. One of the many things required is deciding on the type of convention displays you want to use. A few of the items to keep in mind when selecting your […]
Continue readingDepending on the industry, most businesses use their exhibition displays in 3 or 4 trade shows a year. That leaves a lot of time in-between shows that you could be using to improve your appearances, cut costs, and improve your ROI. Just like in sports, you shouldn’t rest on your laurels during the offseason: you should be […]
Continue readingAfter a company invests countless hours into planning and designing the perfect trade show booths, the actual event itself should be a cinch, right? The products or services are complemented by a variety of marketing materials which are cleverly placed on the trade show display, the message is prominent and the booth graphics are eye-catching. It’s […]
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