Trade Show Displays & Hi Tech Sales Tools
The question for trade show presenters has always been, “How do I get attendants’ attention quickly and effectively with so many other presenters around?” And in today’s fast-paced, high-tech world, the task is even more daunting than in the past. So you have to get creative with your trade show displays, which means thinking outside the […]
Continue readingSpotlight: Part 3 of 3 – Specific Application, Current Resources, and Summary
In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
Continue readingSpotlight: Part 1 of 3 – Trade Show Virtual Reality, AR, & MR
In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
Continue readingLooking to the Future – Augmented Reality at Trade Shows
So, browsing around, I came upon a fascinating article from last month about a Google Glass deployment at a foodie trade show. You might be wondering, why and how would you want to use Google Glasses at a tradeshow – but the possibilities are actually very interesting! The Washington Restaurant Association became one of the first groups to […]
Continue readingIs Your Mobile Workforce Exposing You to Unseen Risks?
Recently, using mobile phones and QR codes have become the newest hi tech tools for trade shows and with that bring-your-own-device (BYOD) to work has fast become a popular trend. Employees often prefer to use a single smartphone, laptop and tablet for both work and personal use, claiming they are more productive when they can […]
Continue readingHi Tech Tools for your Trade Show Displays
As with most great and innovative business solutions, it’s always easy to wonder, after the fact, how we never thought of it before now. The tech trade show we experienced last weekend at the Los Angeles Convention Center gave us a brilliantly clear idea: trade shows are in our company’s future. (Yeah, I know, people have […]
Continue readingGoogle Changes Challenge Your Trade Show Display Marketing!
If you don’t keep up closely with online marketing news, you may have missed not one but TWO major bombshells coming out of Google recently. Back-to-back, they’ve announced changes to their system that are going to have huge effects on your trade show marketing ventures. Pretty much, if you do any online content marketing or SEO (search engine […]
Continue readingApp Corner: TVFoodMaps
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingApp Corner: Spotted Places
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingApp Corner: AR Measure
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
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