In trade shows, you are one of many trying to court distracted and tiring attendees. You need a way to stand out in their minds without causing too much damage to your wallet. Swag can work, but is expensive, and can attract people just intererested in what you’re giving away, who are not at all […]
Continue readingOne of the most simultaneously exciting and infuriating aspects of online marketing, in any industry, is how quickly websites and strategies can change. Whenever one of the major “lynchpin” sites like Google or Facebook updates their systems, it creates a cascade of thousands (or millions) of businesses having to change their strategies to adapt. Every […]
Continue reading“Gameification” is a word that’s just begun to start reaching the lips of marketers in the mainstream, but it’s a trend that could have big impact on trade show exhibits & displays, and definitely on marketing in general. Even if it’s not something your company may be interested in right now, it’s probably something you […]
Continue readingIn this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
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