Trade Show Surveys To Enhance Your Trade Show Participation
Don’t miss your chance! Event survey questions or trade show surveys can help generate good intel, in turn helping you make your products or services as appealing as possible. As trade show managers, it’s easy to become complacent and adopt an “if we build it, they will come” mentality about our participation in shows. But […]
Continue readingCEIR Report: What do Visitors to your Trade Show Booth REALLY Want?
The Center for Exposition Industry Research (CEIR) has long been the premiere research group investigating the trade show industry, and their reports regularly make waves. There are few better sources for hard data about exposition appearances and their effectiveness. In their release a few years ago, Exhibition Floor Interaction: What Visitors Want, they address the […]
Continue reading25 Top Tips for Success in your Trade Show Booth
Many businesses, especially B2B companies, rely on trade shows to gain clientele and promote their brand. Trade shows offer an opportunity to gain a better sense of current business trends and to develop a presence in your industry. Setting up and running a trade show exhibit is no easy task, but when it’s done right, the […]
Continue readingThe Etiquette of Working in Exhibition Stands at Trade Shows
When preparing for the dizzying atmosphere of a trade show, it is important to remember, as it is in everyday life, the unwritten rules for behavior. People have expectations that govern how they view your actions, and expect you to understand the etiquette of working in exhibition stands at trade shows. This is especially true […]
Continue readingWhy Purchase Tradeshow Table Covers from Vistaprint?
Catching the eye of potential customers at a trade show starts with great branding, including a superior table cover. Showcasing your product or service at a trade show is an important marketing technique for new customers or clients. The presentation of these tabletop covers will help showcase a company or product positively, which will draw […]
Continue readingTop 15 Reasons Why Exhibit At Trade Shows
If you ask a successful trade show veteran the question, “Why exhibit at trade shows?” you should be ready to hear an enthusiastic list of reasons. From increasing your customer base to creating new advertising opportunities, the power of trade shows is impressive. Below are 15 top reasons to exhibit at trade shows. We also […]
Continue readingBreathing New Life in your Exhibit Program
“Frankly, Scarlett, I don’t give a damn!” Have you ever had that reaction to your exhibiting program from management? If so, you’re not alone. Trade show marketing has proven to be effective. Surprisingly, management frequently feels indifferent—or even indignant—about trade shows. Sometimes, they just can’t see how well a strong and strategically planned program will […]
Continue readingUsing Psychology to Sell More in your Expo Displays
Do you feel in your gut that you should be able to sell more in your expo displays but don’t know where to start? Trade shows can be big business for many companies.They’re a fantastic way to showcase your wares to potential clients and customers, and take your business to the next level. If you […]
Continue readingThree Ways You Can Leverage Trade Show Booth Leads and Profits
Most B2B exhibitors spend about a fifth of their marketing budget on trade shows. (This data comes from a recent Forrester study.) Yet, most exhibitors are not taking orders in their trade show booths. Lead gathering is much more common than order taking at most trade shows. This means that those exhibitors are investing a fifth of their […]
Continue reading20 Ways To Promote Your Business On Any Budget
Running a business is a continuous learning curve that involves adjusting to new challenges and finding ways to promote your business based on the latest trends. Less successful businesses may not have had much luck in the past promoting your business, because of complications with the budget or limitations from their target market. There are […]
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