The (Trade) Show Must Go On! Overcoming The Unexpected.
There’s no such thing as smooth sailing when you’re manning trade show booths/displays during a busy convention. The only thing you can be certain of is that something is going to go wrong that requires immediate attention. The better you plan ahead and think up contingency plans for your exposition days, the more chance you have of rescuing an […]
Continue readingSuper easy ways to never again sabotage your trade shows!
In our business, we attend a lot of trade shows. It just goes with the territory. Mostly, we’re there to make sure our clients are well cared for and that everything’s going like we’d planned. But we often see other exhibitors struggling with problems that could have been eliminated, avoided or diminished, simply by using a little common […]
Continue readingSeven Trade Show Planning Mistakes to Avoid
Pulling off a successful trade show exhibiting effort is harder than it looks. Here are seven common mistakes to avoid that will make your next trade show exhibit more effective in meeting its goals: Mistake #1: Possessing the wrong skill set Putting a trade show exhibit program together takes a unique set of skills: it […]
Continue readingLearning from an Unsuccessful Trade Show
Has your trade show display ever been completely ignored? Did your last trade show booth attract fewer customers than you had hoped? Sometimes exhibitors have unsuccessful shows, but there’s always something valuable to learn from them. Today we will consider why poor visuals and wayward staffers can easily contribute to a mediocre expo experience, and what to […]
Continue readingLearn From Going To The Wrong Trade Show!
If you’ve been in this business long enough, I can almost guarantee that sooner or later, your trade show booth, the literature, your swag, or some other component of your exhibiting package will end up at the wrong show. That’s bad. But I’m suggesting you go to the wrong show. That can be good. Why should you do this? Well, think […]
Continue readingGoofs, Gaffes, and Blunders to Avoid in your Trade Show Display
Whenever I wander around a trade show, I can’t help evaluating all the trade show booths on display. It’s just a part of the business. And one thing that always strikes me is when a booth is overall 90% great, but they make one or two seemingly-minor mistakes that end up undercutting their other work. Trade show […]
Continue readingFive Crippling Trade Show Mistakes You Don’t Know You’re Making
Every year, more than 1 billion people worldwide attend more than 20,000 trade shows. And for almost every industry, that number is growing every year (see CEIR PDF). These shows can be extremely effective in marketing your product or service, promoting your brand and building your company’s reputation, when approached properly. Unfortunately, all too often, […]
Continue readingErrors to Avoid with your Exhibition Displays
If you’ve decided to find some exhibition displays and start working the trade shows for your industry, good for you! Trade show displays are still one of the single best all-around ways of increasing exposure for your company, meeting leads, and establishing yourself as a major player in your industry. However, putting together successful exhibition displays is […]
Continue readingDon’t Shoot your Trade Show Displays in the Foot!
We’ve all been to a lot of trade shows, and we’ve seen the proverbial good, the bad, and the ugly. One of the worst things to see, overall, are trade show displays that could have been great, but ended up being hobbled by one or more critical errors that ended up holding them back. Hopefully these guys learned from […]
Continue readingDon’t Let Negative Reviews Break You
Whether you’re a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it. But does […]
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