Trade Show Display Bloopers
It all started off easily enough. The young gentleman, whom we shall call John, was trying to sell business software at the trade center in his town. He thought it would be advantageous to show a short video of just how effortlessly the program worked. But, oops…it didn’t work out the way he wanted it […]
Continue readingTop Ten Things You Never Want To See In Your Convention Displays
We’d call these ‘rookie mistakes’, except we see them in convention displays year after year, often from presenters who should know better. There are certain things that people see in what might otherwise be the best trade show booths, that immediately turn visitors off. With so many exhibitions to choose from, and so many things […]
Continue readingThe (Trade) Show Must Go On! Overcoming The Unexpected.
There’s no such thing as smooth sailing when you’re manning trade show booths/displays during a busy convention. The only thing you can be certain of is that something is going to go wrong that requires immediate attention. The better you plan ahead and think up contingency plans for your exposition days, the more chance you have of rescuing an […]
Continue readingSuper easy ways to never again sabotage your trade shows!
In our business, we attend a lot of trade shows. It just goes with the territory. Mostly, we’re there to make sure our clients are well cared for and that everything’s going like we’d planned. But we often see other exhibitors struggling with problems that could have been eliminated, avoided or diminished, simply by using a little common […]
Continue readingLearning from an Unsuccessful Trade Show
Has your trade show display ever been completely ignored? Did your last trade show booth attract fewer customers than you had hoped? Sometimes exhibitors have unsuccessful shows, but there’s always something valuable to learn from them. Today we will consider why poor visuals and wayward staffers can easily contribute to a mediocre expo experience, and what to […]
Continue readingLearn From Going To The Wrong Trade Show!
If you’ve been in this business long enough, I can almost guarantee that sooner or later, your trade show booth, the literature, your swag, or some other component of your exhibiting package will end up at the wrong show. That’s bad. But I’m suggesting you go to the wrong show. That can be good. Why should you do this? Well, think […]
Continue readingFive Crippling Trade Show Mistakes You Don’t Know You’re Making
Every year, more than 1 billion people worldwide attend more than 20,000 trade shows. And for almost every industry, that number is growing every year (see CEIR PDF). These shows can be extremely effective in marketing your product or service, promoting your brand and building your company’s reputation, when approached properly. Unfortunately, all too often, […]
Continue readingErrors to Avoid with your Exhibition Displays
If you’ve decided to find some exhibition displays and start working the trade shows for your industry, good for you! Trade show displays are still one of the single best all-around ways of increasing exposure for your company, meeting leads, and establishing yourself as a major player in your industry. However, putting together successful exhibition displays is […]
Continue readingDon’t Shoot your Trade Show Displays in the Foot!
We’ve all been to a lot of trade shows, and we’ve seen the proverbial good, the bad, and the ugly. One of the worst things to see, overall, are trade show displays that could have been great, but ended up being hobbled by one or more critical errors that ended up holding them back. Hopefully these guys learned from […]
Continue readingDon’t Let Negative Reviews Break You
Whether you’re a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it. But does […]
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