Category Archives for "Trade Show Mistakes"

Seven Trade Show Planning Mistakes to Avoid

Pulling off a successful trade show exhibiting effort is harder than it looks. Here are seven common mistakes to avoid that will make your next trade show exhibit more effective in meeting its goals: Mistake #1: Possessing the wrong skill set Putting a trade show exhibit program together takes a unique set of skills: it […]

Continue reading

Learning from an Unsuccessful Trade Show

Has your trade show display ever been completely ignored? Did your last trade show booth attract fewer customers than you had hoped? Sometimes exhibitors have unsuccessful shows, but there’s always something valuable to learn from them. Today we will consider why poor visuals and wayward staffers can easily contribute to a mediocre expo experience, and what to […]

Continue reading

Learn From Going To The Wrong Trade Show!

If you’ve been in this business long enough, I can almost guarantee that sooner or later, your trade show booth, the literature, your swag, or some other component of your exhibiting package will end up at the wrong show. That’s bad. But I’m suggesting you go to the wrong show. That can be good. Why should you do this? Well, think […]

Continue reading

Errors to Avoid with your Exhibition Displays

If you’ve decided to find some exhibition displays and start working the trade shows for your industry, good for you! Trade show displays are still one of the single best all-around ways of increasing exposure for your company, meeting leads, and establishing yourself as a major player in your industry. However, putting together successful exhibition displays is […]

Continue reading

Don’t Let Negative Reviews Break You

down thumb image

Whether you’re a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it. But does […]

Continue reading