Getting the techniques down for success at trade shows is kind of a trial and error process, and can vary at each event. One of the best stories I ever heard was from one of my bosses a long time ago about how he could pre-qualify a prospect without making eye contact, while appearing […]
Continue readingOne persistent issue when preparing for a trade show is that of handouts. What a person takes away mentally from endless rows of trade show displays can sometime depend a lot on what they can take away physically. Flyers, offers, literature, or anything else on paper simply isn’t going to cut it. A person can accumulate a […]
Continue readingIt’s the mark of every good trade show manager that you have a “Plan B” in your back pocket, just in case something goes wrong (and something always goes wrong). But by avoiding these pitfalls that come with the trade show territory, you won’t have to pull out that Plan B so quickly. Here are some of […]
Continue readingSeveral years ago, a well-known computer company announced they were no longer going to attend the major trade shows in their industry. These shows had grown larger and the company’s press release stated they were getting “too many leads” and visitors to their trade show booths. They further claimed that their staff was unable to […]
Continue readingRegardless whether you call them blunders, bloopers, or accidents, they can occur at any time at a trade show. Your trade show display is one of the most important parts of the show, so errors within it can really have a negative impact on the entire presentation. Sometimes these errors can not be avoided, but sometimes you […]
Continue readingAt a trade show, the goal is usually to stand out among the competition. But what happens when standing out isn’t a good thing? Sometimes trade show booths attract attention for all the wrong reasons – here are four simple mistakes to avoid, so that you stand out in all the right ways, and never […]
Continue readingLearning how to put together great expo displays doesn’t happen overnight. Generally, the people who put on the best trade show appearances are folks who’ve set up plenty of booths in the past. There’s a lot to learn, and no matter how well you prepare yourself ahead of time, chances are you’re going to make a […]
Continue readingThink that being really, really nice and professional at trade shows, conventions, and fairs is enough to make up for a lackluster display? Think again! You don’t have to spend an arm and a leg to get great trade show displays. What you lack in budget can easily be made up for in creativity. Overlook the […]
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