Don’t Hide Behind your Trade Show Furniture
Getting the techniques down for success at trade shows is kind of a trial and error process, and can vary at each event. One of the best stories I ever heard was from one of my bosses a long time ago about how he could pre-qualify a prospect without making eye contact, while appearing […]
Continue readingAnecdotal Trade Show Booth Mistake
One persistent issue when preparing for a trade show is that of handouts. What a person takes away mentally from endless rows of trade show displays can sometime depend a lot on what they can take away physically. Flyers, offers, literature, or anything else on paper simply isn’t going to cut it. A person can accumulate a […]
Continue reading9+ Trade Show Booth Pitfalls to Avoid
It’s the mark of every good trade show manager that you have a “Plan B” in your back pocket, just in case something goes wrong (and something always goes wrong). But by avoiding these pitfalls that come with the trade show territory, you won’t have to pull out that Plan B so quickly. Here are some of […]
Continue reading7 Tips for Losing The War in your Trade Show Booth
Several years ago, a well-known computer company announced they were no longer going to attend the major trade shows in their industry. These shows had grown larger and the company’s press release stated they were getting “too many leads” and visitors to their trade show booths. They further claimed that their staff was unable to […]
Continue reading7 Blunders to Avoid with your Trade Show Display
Regardless whether you call them blunders, bloopers, or accidents, they can occur at any time at a trade show. Your trade show display is one of the most important parts of the show, so errors within it can really have a negative impact on the entire presentation. Sometimes these errors can not be avoided, but sometimes you […]
Continue reading4 Simple Mistakes to Avoid In Your Trade Show Booth!
At a trade show, the goal is usually to stand out among the competition. But what happens when standing out isn’t a good thing? Sometimes trade show booths attract attention for all the wrong reasons – here are four simple mistakes to avoid, so that you stand out in all the right ways, and never […]
Continue reading4 Big Mistakes to Avoid in your Trade Show Display
Learning how to put together great expo displays doesn’t happen overnight. Generally, the people who put on the best trade show appearances are folks who’ve set up plenty of booths in the past. There’s a lot to learn, and no matter how well you prepare yourself ahead of time, chances are you’re going to make a […]
Continue reading3 Not-So-Nice Things Your Trade Show Displays Are Saying About You
Think that being really, really nice and professional at trade shows, conventions, and fairs is enough to make up for a lackluster display? Think again! You don’t have to spend an arm and a leg to get great trade show displays. What you lack in budget can easily be made up for in creativity. Overlook the […]
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