Today, let’s step away from the particulars of setting up exhibition stands and do a little wishful thinking instead. What if you could start your own trade show? Sure, this may not be a dream that every company harbors, but it’s still an interesting, if not intriguing thought. You’d get to determine the theme and makeup of the entire […]
Continue readingWe’ve just added a brand new and very innovative product – the TWIST Trade Show Banners – which combines banner stands and trade show graphics in a unique and incredibly versatile manner. The recently released TWIST banner stand system combines the best features of banner stands and trade show displays, providing a tool that can be used […]
Continue readingAre you one of the “in” crowd in the fashion industry? If so, you’re undoubtedly one of the 232,000 of these stylish folk that flock to the Big Apple every February and September to discover the latest trends at New York Fashion Week events. Celebrities, bloggers, fashion retailers, and designers swarm the city to soak […]
Continue readingHere’s an application for exhibition displays that not enough people think about these days: fundraising for nonprofits. Sure, whenever I visit a show, I usually see one or two exhibition displays for nonprofit or fundraising ventures, but generally not too many. This is a little puzzling because fundraisingneeds the sort of face-to-face contact that exhibition displays can provide, […]
Continue readingIt’s hardly a secret that a large number of exhibition show visitors go visit the exhibition display stands for the free swag. In fact, according to the Event Marketing Institute, 70% of trade show attendees visit trade shows specifically to pick up freebies. It was by far the most-cited reason. That said, at least half of visitors are still there to […]
Continue readingThere are two main perks to setting up exhibition displays and attending trade shows (and no, the “opportunity” to set up your new exhibition displays for your boss doesn’t count!). Seriously, the main perks usually are getting some time away from the office location, and all the networking. Occasionally, trade show venues are a perk; for example, […]
Continue readingMany marketing departments are still slashing budgets to keep up with the slow economy. This might just mean postponing a piece of trade show furniture or some other trade show supplies for a while – which is a judgment call we all have to make. However, in some cases, these cuts include reducing or eliminating participation in trade shows […]
Continue readingWith the year more than half over, trade show displays and trade show marketing dollars need to be reviewed. Like any form of promotion, trade shows are constantly evolving, with presenters looking for new ways of luring people to their booths. You have to keep up if you want your trade show displays to continue bringing […]
Continue readingFor this post I thought I’d try to highlight noteworthy news in the trade show world. All of our worlds are very busy; we’ll try to do this news review on a regular basis, and hopefully it will help you, at least every once in a while, to capture interesting articles or news that you […]
Continue readingHave you ever counted the many ways that trade show marketing helps your business? Studies show that participation in trade shows is a viable choice for companies that wish to promote their products and/or services to a large group of people who are looking for specialized products or services. Beyond the obvious opportunity to sell […]
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