No doubt your business has set ambitious goals for the year. Whether you want to grow your user base or net more sales, public relations can help. PR gets respected media contacts to endorse your brand or tell your story to a large audience. Positive stories often trigger a huge surge in sales, Web traffic […]
Continue readingMost marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions and social engagement. Underlying all of these activities, the marketer builds relationships. But is there merit in growing marketing itself? Not the ad […]
Continue readingI hate to break it to you, but as a trade show exhibitor, you’re not unique. In fact, all of the trade show booths are full of exhibitors that are at the show for the same basic reason you are: they want to generate customer interest, get leads and make sales. They also want to […]
Continue readingInvesting in trade shows, exhibition displays and trade show banners is well recognized as a powerful marketing tool. However, it can get pricey, and to do it right, exhibitors need to leverage those investments and make sure they pay off. One of the newer tools available to help with your trade show marketing is social media, which […]
Continue readingHow To Pick The Right ShowShould You Rent Or Buy Your Next Exhibit?How To Buy A New ExhibitHow To Choose Trade Show Graphics For Your ExhibitBuild a Winning team for Your Trade Show BoothPromoting Your Presence At A Trade ShowFollowing Up On Trade Show LeadsPost Trade Show Analysis
Continue readingEven though it’s 2013 and people have been predicting its demise for a decade, email continues to be one of the mainstays of electronic communications, especially among businesses. However, as new technologies continue to come out faster than we can adopt them, it’s easy for boring old email to get lost in the marketing shuffle […]
Continue readingCEIR, the Center for Exhibition Industry Research, regularly publishes some of the most complete and thorough statistics for the trade show industry, and virtually all their new publications hold valuable insights. Their latest publication, Cost To Attract Attendees, addresses one of the central issues of trade show display booth exhibiting: The rather high costs of generating leads. It’s […]
Continue readingThese days, you have more options than ever before when it comes to letting people know about your upcoming trade show appearances. Effective pre-show marketing and promotion can do a lot to drive the best leads to your trade show booth, allowing it to truly be a brand ambassador as it reaches out directly to some of […]
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Attendees at trade shows aren’t your only audience. You can reach many, many more people! How? Get the press to pay attention to what you’re doing and what your company offers. We live in a highly digitized era and everyone is looking for their fifteen minutes of fame. That makes the bar higher for you to reach […]
Continue readingWith more than 340 million users and adding 25,000 new users every day, Google+ is no longer a “ghost town.” You might be missing out on reaching your target audience if you choose to ignore this social network. So what is Google+? Google+ is a social network where you can post content and information, join […]
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