What trends does your business need to keep afoot of in the marketing world? We’ve got the top three biggest trends in marketing and communications below. Read on to unlock the secrets and keep your business a step ahead of the rest. 1. Visual storytelling We’ve seen firsthand the trend of lengthy news releases become […]
Continue readingHere’s yet another exposition event marketing technique that used to be reserved for the bigger boys: Off-site events. Why content yourself with just putting up trade show displays when you could host an exclusive activity somewhere nearby, where you’d have more control over the room and atmosphere? (Plus, come on, any American entrepreneur dreams of […]
Continue readingSocial networking seems to evolve faster than anything we’ve ever seen in the marketing world. Each time you log in, it seems like something — whether huge or minor — has changed. This week, we’re here to help you pinpoint exactly what’s different. Below are three ways Google+, Facebook and Instagram have changed in the […]
Continue readingA press release is the most valuable single sheet of paper in all of marketing. You send this short, crisp, one-page document to a magazine or newspaper editor. If published, it appears as if written by the editorial staff. A simple press release is the best and cheapest way to get media attention. There’s nothing […]
Continue readingI’ve heard a variety of people claim that “research shows 80% of trade show-generated leads never get any follow-up.” People have cited CEIR, Exhibit Surveys, Exhibitor magazine and other industry organizations and publications as their “source”. We couldn’t find any evidence that any of these sources has ever said or published anything like this. The 80% “fact” is […]
Continue readingIn 30 plus years of exhibiting at, or helping exhibitors prepare for, trade shows, I’ve heard lots of different reasons why companies think they’re exhibiting at trade shows. The answers are all over the map: • Because our competitors are there • Because we’d be conspicuous by our absence • To create buzz for our […]
Continue readingFirst and foremost, your trade show displays are an outreach and communication tool. It’s great to get to show off all your new demos and products, but you can’t ever forget that the single most important goal of your trade show booth design ideas is to create interest in your company and find new leads to put […]
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Every exhibitor wants their display to be remembered long after the show is over. But most are lucky to be remembered for as long as it takes to get to the snack bar or the exit. How do you carve out a niche for yourself and turn your exhibit into a marketing experience? Don’t be […]
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“Eighty percent of success is just showing up,” if we’re to believe the famous philosopher, Woody Allen.* So if you can get yourself, your exhibit, your staffers and your collateral material to a trade show, you’re already well on your way to having a successful show. It’s how you deal with the other 20% of […]
Continue readingLet’s be honest. We might be grown-ups (allegedly) but going to a big trade show is a lot like being a kid on Christmas morning. You have to have a will of steel to not walk out of the convention center with a giant bag full of swag, even if half of it ends up […]
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