Here’s a fact about trade shows: they’re a terrific way to get your company’s offering in front of prospects and connect with qualified leads. Here’s another fact: they ain’t cheap to attend. Between the hotels rooms, travel expenses, booth fees and exhibit costs, you sometimes have to wonder whether you’re getting enough of a return […]
Continue readingTracking advertising and measuring the effectiveness of publicity is tough. I’m sure you have correctly guessed this from the difficulty you are having. If you’re wondering whether others are having the same problem, they are. Here are seven easy ways to measure just how effective your campaigns are: 1. Just ask: The simplest way to […]
Continue readingAs with any industry, there’s a lot of misinformation about trade shows. Thanks to the very, very long history of this form of marketing (think waaay back, to Roman farmers markets, and even before then), a lot of beliefs about exhibiting are out-of-date or simply wrong. New innovations in exhibitions are also causing a new crop […]
Continue readingIf you think about it, the sales format of trade shows and conventions is among the oldest of the mass-market advertising techniques we still use. The basic idea of the trade show, and trade show displays has been in use for many hundreds of years, in various forms, yet it still keeps going (think back to […]
Continue readingMaybe you have thought about a blog for your business. Maybe you have started and stalled out, but it is time to really consider the benefits. A blog is a type of website or an extension of your website where you can write about just about anything. There are fashion blogs, gossip blogs, science blogs […]
Continue reading
Content marketing has been gaining traction for years. It’s one of the best and most effective ways to find, connect and convert potential customers. Plus, leads from content marketing are 13 percent cheaper. What is content marketing? It’s exactly what it sounds like. Your brand consistently creates relevant content to attract a defined audience in […]
Continue readingIf you have a few minutes, it would be worth taking a look at this recent report I found from Ernst & Young, researching consumer buying habits. They have hard numbers backing up a lot of things we’ve been noticing and talking about experientially in marketing for a few years now: Consumers are increasingly defying traditional marketing niches, […]
Continue readingYour prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on. It’s time to streamline. So before allowing the kitchen sink to […]
Continue readingOne of the most unfortunate things we often see are trade show displays & exhibits where the people staffing them are clearly just waiting around to have people come look at them. It’s common enough, of course, among trade show rookies. For a lot of shops, it’s hard enough just getting the display stand together […]
Continue readingThese are fast-changing times for the trade show display industry. Online marketing strategies are quickly rewriting the rulebook on how to promote a trade show display. Unfortunately, the larger problem for exhibitors is that online marketing rewrites its own rulebook roughly every 6-12 months. This is a totally unavoidable aspect of the business. Trends and favored platforms online […]
Continue reading