Razzle Dazzle ’em with your Trade Show Exhibits!
When it comes to trade show exhibits, the rule of thumb is often like that song from the musical hit “Chicago”: Give ’em the old razzle-dazzle!
Great trade show displays don’t just catch the eye and draw leads to your stand, they also create an immediate impression on the visitor. Just like how people remember being impressed by a really great foyer when walking into a building, a great trade show display will create the same effect. You want to put together a trade show booth that grabs their attention and says that you are a force to be reckoned within your industry.
If you’re looking to impress your visitors, read on for some of our top tips for creating powerful trade show booth designs!
Graphics and Design
Graphics and branding are an important part of all trade show booths. These should be big, bold, and eye-catching. However, they shouldn’t be overly complex. You want to use graphics to grab people’s attention, putting your logo and messaging front and center. They shouldn’t keep your visitor’s attention for much longer than that, however.
You don’t want them staring at your banners; you want them looking at your products and talking to the staff. Similarly, text should be kept to a minimum. Visitors should be learning about your products from your staff, not from your copy.
Trade booth colors should definitely be coordinated and, generally, based on your own company colors. Similarly, don’t forget to color-coordinate your employees as well. They should be dressed in company colors as well, and “match” the booth, lest they look out of place.
Layout
The layout of your tradeshow displays will largely depend on what sort of products you’re offering. If you only have one main item on offer, it should be the centerpiece of the display, with the tables and chairs radiating out from it. If you have numerous products, they could be arranged in a diamond shape, with your visitors able to walk around and examine them.
Avoid clutter. It’s better to bring the best and most attractive examples of your product than to fill your trade show exhibit with every item in your catalog. In general, an open and inviting booth with plenty of space to move in will attract more visitors than one that’s crammed full of stuff. Be tasteful and creative!
Sex Appeal?
One ever-popular choice for drawing visitors to trade show booths is employing attractive women to flank the booth. While this is certainly a time-tested method for drawing male attention, in recent years the practice has come under some fire. Some high-profile trade shows – such as the popular PAX electronics show – have even taken to outright banning these “booth babes.” Additionally, this approach can alienate female visitors.
If you want to glam up your booth with extra participants, we’d suggest looking for alternatives with more widespread appeal. Hiring local magicians is one , and depending on your line of work, they can work in slight-of-hand tricks that relate to your business. They could make visitors’ “problems” disappear, or pull money out of thin air to represent cost savings. Sketch artists are another good choice, as they can give your visitors permanent reminders of their visit – perhaps with themselves pictured using your products!
Conclusion
Great trade show displays are inviting, well-designed, and with a layout that focuses attention on your most important products. Create trade show banners and trade show booths that catch the eye, without distracting. The better an impression you make on your visitors when they first arrive, the more phone numbers and email addresses you’ll be sorting through at the end of the day.