Create a Special Space With Your Exhibit Design
Designing new trade show displays? Exhibitors sometimes mistakenly think of their booth as an extended billboard, full of visuals and displays that sell. While winning visuals are clearly a part of the success of booth design ideas, the trade show signs and banners should not be the only thing. Take a step back and look at the forest, not just the tree, and visualize the “space” that you create when you construct your own booth at a trade show.
While there are many different variations on what to do with the interior of your trade show space, the concept can boil down to two opposite approaches: enclosed spaces vs. openspaces. 
With enclosed exhibit design ideas, you erect walls that create a world for your product. If you have ever visited Disneyland, think of it in the same way. That amusement park does something incredibly well, and that is to make every detail add up into an overall impression that you have entered a new reality. Once you step inside, you forget every other concern and focus on the atmosphere that the park creates.
Your enclosed trade show booth design should add up to the same final result: the customer enters your space and is immersed in the world of your product. When you enclose your trade show booth space, you want every detail to sell your product. You create a world – such as a mock house – in which purchasing your product makes perfect sense.
Open trade show booth design ideas can achieve a considerable effect through a different approach. Without walls, the booth design ideas you have created can be seen from any angle. It actually represents more of a “hive” concept, where people travel to different stations and your representatives can be seen openly helping your customers. You even have a centralized area for sales and additional information. Simply seeing the amount of interest can activate the same interest in a passing customer.
Your exhibit design plans build up a stage or platform, and hopefully your clients will want to enter to see that stage for themselves. The open concept also has the added advantage of inviting customers through multiple open points into your booth design. This approach requires that your display stands are capable of informing your potential clients about your product – you’re not relying just on a fancy booth atmosphere or simple billboards.
A great idea for both booth design concepts is to create stations facilitated by a customer service representative. Place chairs or stools to sit on. This invites the customer to actually stop – as opposed to walking through – and spend some time with your product. Walking around a trade show can be tiring. Many customers will take you up on your offer to have a seat, and spend quality time in your booth regardless of what concept space you have chosen.
Both exhibit design ideas have their advantages, and they can differ based on what type of product you are trying to sell. Only you know what the message of your product is and how to best create a mood or selling point. Above all, make sure that the concept behind your exhibit design ideas are selling your product through the right spatial impression!