Give Your Trade Show Banners & Signs a Facelift
Whether you are designing your very first trade show banners, or reconsidering the design and look of your current signs and banners, you want to keep a few common things in mind. Sometimes trade show graphics can be well thought out but contain one very deep flaw that limits their effectiveness.
It can be better to have a less sophisticated trade show display than to employ fancier trade show booth ideas that end up failing to convey your message. Here are a few ways to consider how your trade show display ideas may work best:
Eye magnets: If your eyes aren’t immediately drawn to the trade show banners, then they aren’t achieving their purpose: to attract attention and invite your customers over. This doesn’t mean you should create a neon pink display; there is such a thing as going over the top (and no, I don’t mean the over-the-top table sign!).
But the trade show displays that works most efficiently are warm and inviting with vibrantly dark colors such as emerald green, twilight blue, and wine red. Just as a slice of chocolate cake seems to beg you to eat it, so too should your trade show display ideas remember to invite with the right color choice.
What’s the point: Though you may be able to include a great deal of information on your trade show displays, the amount of verbal noise you can make is very limited if you want it to be effective. Obviously, it is vital that your company name is prominent, but a slogan is the single most effective verbal decision you can make to brand your product on a busy trade show floor. Don’t be afraid to find inspiration in unlikely sources. The show Mad Men is a great example of this; the slogan and images you choose will give a subconscious impression that is even more important than the product itself. Think carefully, and then create a slogan that conveys the emotions you want to project, feelings such as security, happiness, and contentment.
Facelift: Don’t underestimate the impact of new trade show stand up banners and signs on the psyche of your clients. It’s like we can sense when something is brand new and we gravitate towards it. This can be said of your own trade show display ideas. If it isn’t broken, don’t fix it – but if it is getting old or stale, you may want to freshen it up. Spend some of those discretionary dollars on replacing your oldest trade show display item. There is a reason everybody wants to stay at the newest hotels in Las Vegas – simply because they are new.
Fair game: Starving for ideas? There is no reason you should have to toil without inspiration. Simply search outside of your company for trade show display ideas. Pay attention to other trade show booths, look through magazines, pay attention to billboards, notice online ads.
Which ones grab your eye? What are the most effective ads and signs for your needs? Taking an established advertising technique and redesigning it for your own needs is not wrong; it’s clever ad campaigning. Use those great ideas and make your own great trade show signs and banners. Or even better: use those great ideas to spark your own imagination in creative new directions. Then sit back as other companies at the trade show eye you with envy.
You would be surprised how many companies stick with the same approach to trade show displays even though it isn’t working for them. Albert Einstein is often credited with the maxim, “Insanity is doing the same thing over and over and expecting different results.” This same logic also applies to your trade show banners and signs. If you rely on the same old ads, you will get the same old results.
If you’re trying to improve sales and market share, perhaps it’s time to rethink your trade show display ideas and replace them with new perspectives. Sometimes simplest is best, but the end result is the key. Your trade show displays are only as good as your sales indicate they are.