Choosing the Right Banner Stands for Effective Trade Show Displays

Finding the right banner stand is the one of the most effective ways in bringing visitors to your booth at a trade show. Banners have many advantages, such as movement, bright colors, lights, and clear graphics. Many styles can be easily folded and transported in a canvas bag. They can be as simple as a fabric balloon that is filled with air and moves back and forth. There are even wearable styles that can be worn around the trade show on the backs of employees who distribute company literature and direct visitors to your booth. The way to find the right one depends a lot on how much your marketing budget allows you to spend as well as how you intend to use it.

Economy styles are low in cost for small and medium businesses 
For many small businesses, the determining factor of which banner stand to buy depends on the cost. Most banners and stands are sold together as a set, but it is possible to buy them separately. They are one of the least expensive display items for trade shows, so they are usually a wise choice for small and medium businesses. Some companies buy more than one and group them together for an impressive look that draws crowds to their display booths. At a cost of around $150 to $300, they are perfect for companies who enter one or two trade shows a year.

Retractable or pull up styles 
For a convenient option, some economy styles are available in retractable designs that store the banner inside the tube section of the stand, so there is very little space needed to keep them from year to year. Many kinds feature easy to change banners that simply slip onto the stand like a pillow case or are attached with a hook at the top and bottom. This saves money when a new product needs to be advertised at the next show because a newly made banner can be used on the same stand over and over again. For such a small investment, they provide a lot of style and a professional way to get advertising for your company and product at the trade show.

Choosing vinyl or fabric banners 
Both vinyl and fabric banners have their pros and cons. Fabric styles cost more and are considered to be an upgrade from vinyl, but vinyl is shiny and tends to be easier to see in a crowded convention center than fabric. The downside to vinyl is that the lines where it was folded can stay in the vinyl and they are difficult to remove. Many people prefer fabric because of their bright, vivid colors. It is really a matter of choice when choosing vinyl or fabric for your banner stand. Some people simply prefer one type over the other, and so they order the material that they like best.

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