Social networking seems to evolve faster than anything we’ve ever seen in the marketing world. Each time you log in, it seems like something — whether huge or minor — has changed. This week, we’re here to help you pinpoint exactly what’s different. Below are three ways Google+, Facebook and Instagram have changed in the […]
Continue readingA press release is the most valuable single sheet of paper in all of marketing. You send this short, crisp, one-page document to a magazine or newspaper editor. If published, it appears as if written by the editorial staff. A simple press release is the best and cheapest way to get media attention. There’s nothing […]
Continue readingSocial media at trade shows and other public venues isn’t going away; it’s only getting more common. There’s a war for engagement going on right now, and companies are utilizing every tool they can find to motivate people and get them going social even while they’re at events. It’s a little bit mind-bending as a […]
Continue readingHave you started seriously thinking in terms of your audience? In recent years, a change has begun in marketing that’s likely only going to keep growing. Because the Internet has created so many new ways for buyers to inform themselves while conversing with others, and because the mobile explosion has taken that buyer-friendly Internet everywhere, […]
Continue readingWhy do you need trade shows in your marketing strategy? In fact, why might trade shows be the most important part of your marketing strategy? Well, it’s really simple, and answered by one more question – what is the biggest benefit of interacting with attendees at trade shows? The answer is relationships. Selling is all […]
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