Maybe you have thought about a blog for your business. Maybe you have started and stalled out, but it is time to really consider the benefits. A blog is a type of website or an extension of your website where you can write about just about anything. There are fashion blogs, gossip blogs, science blogs […]
Continue readingContent marketing has been gaining traction for years. It’s one of the best and most effective ways to find, connect and convert potential customers. Plus, leads from content marketing are 13 percent cheaper. What is content marketing? It’s exactly what it sounds like. Your brand consistently creates relevant content to attract a defined audience in […]
Continue readingIf you have a few minutes, it would be worth taking a look at this recent report I found from Ernst & Young, researching consumer buying habits. They have hard numbers backing up a lot of things we’ve been noticing and talking about experientially in marketing for a few years now: Consumers are increasingly defying traditional marketing niches, […]
Continue readingYour prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on. It’s time to streamline. So before allowing the kitchen sink to […]
Continue readingOne of the most unfortunate things we often see are trade show displays & exhibits where the people staffing them are clearly just waiting around to have people come look at them. It’s common enough, of course, among trade show rookies. For a lot of shops, it’s hard enough just getting the display stand together […]
Continue readingThese are fast-changing times for the trade show display industry. Online marketing strategies are quickly rewriting the rulebook on how to promote a trade show display. Unfortunately, the larger problem for exhibitors is that online marketing rewrites its own rulebook roughly every 6-12 months. This is a totally unavoidable aspect of the business. Trends and favored platforms online […]
Continue readingWhat trends does your business need to keep afoot of in the marketing world? We’ve got the top three biggest trends in marketing and communications below. Read on to unlock the secrets and keep your business a step ahead of the rest. 1. Visual storytelling We’ve seen firsthand the trend of lengthy news releases become […]
Continue readingHere’s yet another exposition event marketing technique that used to be reserved for the bigger boys: Off-site events. Why content yourself with just putting up trade show displays when you could host an exclusive activity somewhere nearby, where you’d have more control over the room and atmosphere? (Plus, come on, any American entrepreneur dreams of […]
Continue readingSocial networking seems to evolve faster than anything we’ve ever seen in the marketing world. Each time you log in, it seems like something — whether huge or minor — has changed. This week, we’re here to help you pinpoint exactly what’s different. Below are three ways Google+, Facebook and Instagram have changed in the […]
Continue readingA press release is the most valuable single sheet of paper in all of marketing. You send this short, crisp, one-page document to a magazine or newspaper editor. If published, it appears as if written by the editorial staff. A simple press release is the best and cheapest way to get media attention. There’s nothing […]
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