Here’s what you need To Know about Truss Displays

When you hear the phrases, ‘sleek lines, dramatic curves, and elegant and contemporary styling,’ are you thinking of a new luxury car? Well, we’re describing portable truss displays. Here's what you need to know about truss displays.

Have you ever attended a tradeshow or exhibit whereby a simple product caught your eye? If so, what probably drew you to it was the extraordinary way in which it was presented at the exhibit. The presentation made you give it a second look and gravitate more towards it than its competitors. 

The truth is, in the world of trade shows, spotting a spectacular truss display is much like parking a Lamborghini in your driveway. Passers-by can’t help but stop and stare. 

Contrary to Lamborghinis that are packed with a dizzying assortment of high-tech gadgets and a comprehensive owner’s manual, modern truss display kits are impressively user-friendly. 

Today, we’re about to take one for a spin, so buckle up because you’re in for one hell of a ride.

Centaurus 20x20 orbital express truss displays

Centaurus 20x20 orbital express truss displays

What Are Truss Displays?

If you’re looking for an extraordinary way to showcase your brand in a tradeshow, then truss displays are worth considering. Their panels are sturdy enough to hold heavy computer equipment and large flat-screen televisions. 

Designed from durable and rigid materials such as aluminum and steel, truss displays can be assembled and dismantled countless times for years to come. They come in a myriad of designs and add structure to exhibits. Nearly any shape can be formed using truss, ranging from hanging displays and standard perimeters to personalized kiosks. 

The truss is available in a vast assortment of looks such as the design truss used for displays and beefy stage lighting truss found at concerts. Furthermore, the truss can be layered in powder in a broad range of colors, littered with eye-catching graphics, or constructed into podiums, shelves, displays, counters, chairs, and much more. When it comes to displays, the truss lends itself and reaches into the air. 

How to Choose Topnotch Truss Displays 

To ensure you select the right option for your business, and avoid disappointments down the road, consider the following factors. 

Collapsibility 

Select a product that’s collapsible for enhanced portability. A common challenge that stems from harnessing truss displays effectively is that these systems don’t collapse. While it’s possible to disassemble it piece by piece, this is unarguably tedious and demands considerable manpower. Fortunately, with collapsible truss displays stepping onto the scene, businesses can lower the assembly and disassembly time while guaranteeing the entire system has seamless portability. 

Alignment with the Needed Accessories

If a business plans to utilize a large-screen television within their advertising, they should choose a truss display system that’s designed to make optimal use of the television. 

The system should be created with optimal use in mind of the business’ and the marketing team’s currently available resources. To avoid leaving room for assumptions, it’s advisable to get in touch with the manufacturer about possible additions to the display before any purchases. 

Weight-Bearing Level 

The weight that truss displays can hold is one of the major factors to consider in the selection process. It’s essential to avoid choosing systems that are sold as ‘decorative truss displays if you need it to hold heavy products such as televisions. So, factor in the product’s weight-bearing value before you make such a considerable investment. 

Types of Truss Displays 

Here’s a breakdown of the different designs you can choose from. 

Orbital Truss

It’s the ultimate customizable truss display system that grants you access to the boatload of amazing features without the extra weight. With the aesthetically-pleasing appearance of a truss display, the setup time is significantly shorter than its rivals.

Double-Deck 

It delivers the professional display of an excellent quality truss system. Moreover, it comes with an upper level that serves as a private meeting area for important tasks such as conducting product presentations and speaking with customers. 

Regardless of whether you have a space of 20 X 20 or larger, double-deck truss displays have been redesigned to keep up with the current industry standards and trends, This makes them safe, appealing, and a sight for sore eyes. Custom designs are also available to suit your preference.

Composite 

It comprises of a steel truss that’s constructed from rolled sections such as HSS (High-Speed Steel) angles. And, there are concrete slabs found above the steel truss displays. Composite activity between the concrete and steel is accomplished by adding headed shear stud connectors. 

The shear studs are field-welded via the sheet of steel deck to the steel top chord after its installation. Composite truss displays are usually spaced anywhere between 3m (10 feet) at the centers. Furthermore, they can be proportioned for greater stiffness and strength when compared to composite joist systems. This makes them more ideal for column-free sections or long span applications. These truss displays are also customizable depending on the use.

Renting vs. Buying Truss Displays 

Obtaining a truss display boils down to 2 alternatives; you can temporarily rent a display for a tradeshow or buy one to use when need be. While renting functions for a multitude of business owners, others prefer having truss displays available at their disposal. 

To know the best option for your business, there are different aspects to consider. For starters, if the booth spaces are 10 X 10 (feet), then buying a portable truss display makes more sense. For bigger spaces, renting is a logical alternative. 

A company has the chance to alter its booth layout from one event to another while maintaining its look and feel. Granted, rental solutions are more cost-effective, but only if you don’t participate in trade shows frequently. 

Truss displays rent for anywhere between 25% and 30% of their purchase costs. Therefore, as a rule of thumb, if you plan to use the same exhibit thrice in a year (once per 4 months), it’s more cost-effective in the long run to buy the display. 

Furthermore, think about your resources. If maintenance and storage are a challenge, then renting is a better fit for you. It saves you the extra costs of storage and maintenance. 

The Bottom Line 

If you’re looking to revamp your tradeshow with an entirely new level of visibility and branding, then truss displays are worth considering. While helping teams make notable improvements in their marketing campaigns, these products reusable and pair well with their current exhibit materials.