Here’s what you need To Know about Truss Displays
When you hear the phrases, ‘sleek lines, dramatic curves, and elegant and contemporary styling,’ are you thinking of a new luxury car? Well, we’re describing portable truss displays. Here's what you need to know about truss displays.
Have you ever attended a tradeshow or exhibit whereby a simple product caught your eye? If so, what probably drew you to it was the extraordinary way in which it was presented at the exhibit. The presentation made you give it a second look and gravitate more towards it than its competitors.
The truth is, in the world of trade shows, spotting a spectacular truss display is much like parking a Lamborghini in your driveway. Passers-by can’t help but stop and stare.
Contrary to Lamborghinis that are packed with a dizzying assortment of high-tech gadgets and a comprehensive owner’s manual, modern truss display kits are impressively user-friendly.
Today, we’re about to take one for a spin, so buckle up because you’re in for one hell of a ride.
What Are Truss Displays?
If you’re looking for an extraordinary way to showcase your brand in a tradeshow, then truss displays are worth considering. Their panels are sturdy enough to hold heavy computer equipment and large flat-screen televisions.
Designed from durable and rigid materials such as aluminum and steel, truss displays can be assembled and dismantled countless times for years to come. They come in a myriad of designs and add structure to exhibits. Nearly any shape can be formed using truss, ranging from hanging displays and standard perimeters to personalized kiosks.
The truss is available in a vast assortment of looks such as the design truss used for displays and beefy stage lighting truss found at concerts. Furthermore, the truss can be layered in powder in a broad range of colors, littered with eye-catching graphics, or constructed into podiums, shelves, displays, counters, chairs, and much more. When it comes to displays, the truss lends itself and reaches into the air.
Why Use a Trade Show Truss Display?
When you use a trade show truss display, you can combine both video and print media platforms and jam-pack them into one very versatile exhibit that can maximize your booth's overall performance. It allows you to achieve your promotional objectives and reach your trade show goals.
Truss booths for trade shows can be assembled easily and are unique in their appearance and functionality. Some may have a more rugged appearance, while others are more modern. Either way, you can find a truss display that is functional and fits in with just about any market or industry.
They are portable, lightweight, strong, versatile, modular, expandable, and cost-effective display options for your next trade show or event. They are also built to last, are resilient, have an aesthetic appearance that will fit in nicely with the rest of your display, and provide you with long service life.
However, you should also remember that not all trade show truss displays are created equal. Different truss manufacturers use resins and plastics alongside thin tubular frameworks that may not prove to be the best quality or last quite as long as higher-quality options.
If there are no or minimal load-bearing capabilities, the truss display is considered to be a decorative truss system, and won't be structurally strong. This means it cannot hold monitors, literature racks, or shelving. To choose the best truss display, you need to understand your goals and what you are trying to accomplish.
How to Choose Topnotch Truss Displays
To ensure you select the right option for your business, and avoid disappointments down the road, consider the following factors.
Does it need tools?
Select a product that’s designed to be set up and taken down with no tools, or minimal tools. A common challenge that stems from harnessing truss displays effectively is that these systems require complicated tools and involve lots of small parts. While it’s possible to disassemble this type of system piece by piece, this is unarguably tedious and demands considerable manpower. The union labor shops at the shows love these systems, sometimes billing for 2-3 days to set up and dismantle them. Fortunately, tool-less truss displays help businesses to lower the assembly and disassembly time, ensuring a better ROI on the initial investment in the new booth.
Alignment with the Needed Accessories
If a business plans to utilize a large-screen television within their advertising, they should choose a truss display system that’s designed to make optimal use of the television.
The system should be created with optimal use in mind of the business’ and the marketing team’s currently available resources. To avoid leaving room for assumptions, it’s advisable to get in touch with the manufacturer about possible additions to the display before any purchases.
The weight that truss displays can hold is one of the major factors to consider in the selection process. It’s essential to avoid choosing systems that are sold as ‘decorative truss displays if you need it to hold heavy products such as televisions. So, factor in the product’s weight-bearing value before you make such a considerable investment.
Types of Truss Displays
Here’s a breakdown of the different designs you can choose from.
It’s the ultimate customizable truss display system that grants you access to the boatload of amazing features without the extra weight. With the aesthetically-pleasing appearance of a truss display, the setup time is significantly shorter than its rivals.
It delivers the professional display of an excellent quality truss system. Moreover, it comes with an upper level that serves as a private meeting area for important tasks such as conducting product presentations and speaking with customers.
Regardless of whether you have a space of 20 X 20 or larger, double-deck truss displays have been redesigned to keep up with the current industry standards and trends, This makes them safe, appealing, and a sight for sore eyes. Custom designs are also available to suit your preference.
Renting vs. Buying Truss Displays
Obtaining a truss display boils down to 2 alternatives; you can temporarily rent a display for a tradeshow or buy one to use when need be. While renting functions for a multitude of business owners, others prefer having truss displays available at their disposal.
To know the best option for your business, there are different aspects to consider. For starters, if the booth spaces are 10 X 10 (feet), then buying a portable truss display makes more sense. For bigger spaces, renting is a logical alternative.
A company has the chance to alter its booth layout from one event to another while maintaining its look and feel. Granted, rental solutions are more cost-effective, but only if you don’t participate in trade shows frequently.
Truss displays rent for anywhere between 25% and 30% of their purchase costs. Therefore, as a rule of thumb, if you plan to use the same exhibit thrice in a year (once per 4 months), it’s more cost-effective in the long run to buy the display.
Furthermore, think about your resources. If maintenance and storage are a challenge, then renting is a better fit for you. It saves you the extra costs of storage and maintenance.
The Bottom Line - What you need to know about Truss Displays
If you frequent trade show events, then you already know how intense and competitive they can be. You are doing everything you can to gain the attention of potential customers walking the trade show.
To do this, you need to take advantage of every marketing tool you have at your disposal. Creating a dynamic truss display is just one way to get the attention you need and stand out from the competition.
Creating a multimedia display is just one way you can gain the attention of potential customers and get noticed. With the right truss display, you can combine video and print to create one versatile exhibit. You can also take advantage of truss accessories, cases, parts, and even a truss backwall.
Fabric and UV panel graphics can be printed, giving you endless possibilities when it comes to standing out and finding solutions that best fit your needs and marketing objectives. An eye-catching fabric graphic is just one more way to customize your truss display and make your booth space more unique.
If you’re looking to revamp your tradeshow with an entirely new level of visibility and branding, then truss displays are worth considering. While helping teams make notable improvements in their marketing campaigns, these products reusable and pair well with their current exhibit materials.