Creating Great Trade Show Displays with Great Sales Teams
Ever been to a trade show display that was staffed by people who clearly didn’t care about being there? I’d imagine we all have. The problem is, having your staff disengage ends up creating a very negative impression on everyone who visits. One of the most important aspects of exhibition stands is, unfortunately, also one of the most […]
Continue readingHow To Use Video In Your Trade Show Displays
A trade show display is virtually always going to be “multimedia” at heart. When you have such a great tool for putting your wares on display, you’re going to want to use as many techniques as possible for getting people to visit. Video is, of course, probably the single most popular medium for communicating with […]
Continue readingA Booth Staff Trainer’s Top 7 Strategies – Part One
We’ve mentioned many times in this blog how much we value the role of the staff trainer when it comes to making the most of your participation in a trade show. The reason is simple; it’s an unusual selling environment. It takes a special and unique set of skills to capture the attention of passersby, […]
Continue readingShould You Hire Temp Staff for Your Expo Displays?
We talk quite a bit about different ways you might save money on your expo displays, including various options for outsourcing, but here’s one that might not have occurred to you: hiring temp staff, rather than transporting your own staff.Increasing numbers of staffing agencies are now supplying workers for trade shows, specifically, creating an interesting opportunity […]
Continue readingHow to Hire Winners, not Whiners
If you’re a manager, you want to hire winners for your team — not a bunch of whiners who moan and groan about everything little change or challenge. Instead, you want people who know what they have to do and are willing to meet every obstacle as an opportunity. Of course, you say you want the […]
Continue readingTrade Show Booth Staffing: The One Oversight That Can Kill Sales
As a trade show exhibitor, your trade show booth itself is your most important asset. And it takes lots of thought, creativity and planning to construct an effective trade show display. But once you have that, you need to focus on your second most important asset: your trade show booth staffing. This is the team […]
Continue readingTips for Creating a Strong Team Atmosphere in your Trade Show Booth
There are times and places in modern business for personality and individuality – but trade shows really aren’t one of them. One factor in trade show planning that we try to emphasize is that everyone at your trade show display is a brand ambassador. They’re there representing your company, and no one else, so it’s absolutely vital […]
Continue readingThe Right Staff: How To Pick The Best Booth Staffers
Your staffers are responsible for the largest part of your exhibit’s memorability. According to one trade show consultant, “Eighty five percent of trade show results are determined by the exhibit’s sales staff.” How do you hire winners for your trade show to make your show as successful as possible? One part of the equation is […]
Continue readingThe Challenge of Using Salespeople as Booth Staff
Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They wanted to know how they can turn that situation around. Unfortunately, this is a common problem because the […]
Continue readingSix Tips For Getting The Right People To Staff Your Trade Show Booth
It’s a simple truth: if you want to attract the right people to your trade show booth, you have to have the right people in your exhibit stand. Here are six tips to help make sure you’ve got the best people staffing your booth: 1) Create a list of the right skills and talents you’d like those working your […]
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