How to Quickly Empower Your Event Staff
The environment of the trade show floor is unique and unusual, and unlike any other environment where buying and selling takes place. That’s one reason why your event staff may feel out-of-place or have difficulty actually getting the customer to say “yes” after they’ve presented their product demo. What happens next doesn’t happen in any other selling […]
Continue readingHow to Make The Most Of Your Millennial Employees at a Trade Show
Chances are, there are Millennials within your company’s ranks. For our purposes, a “Millennial” is a person born between 1982 and 2000. That means we’re talking about people who are presently in their teens to mid-thirties. As a group, they possess particular skills and sensitivities you can use to your advantage on the trade show […]
Continue readingHow To Build A Better Trade Show Team
Whether you staff your company’s show booth alone or you exhibit at a trade show with an army of hired professionals, you increase your chances of making each trade show you invest in a successful marketing event by making your trade show team better at what they do. In the past, we’ve written about the […]
Continue readingGood Trade Show Booth Staffers (Don’t Let “Bob” Work Your Exhibit!)
Let’s face it: trade shows aren’t as glamorous when seen from the inside as they are from the outside. Those who haven’t been initiated see good trade show booth staffers as traveling to wonderful places, staying at high-class hotels, eating on an expense account and meeting people who want what you have to offer. But […]
Continue readingExhibiting 101: Build a Winning team for Your Trade Show Booth
This is the fifth in a series of articles about the basics of exhibiting that began with the first post of the New Year. This article focuses on building a winning team to work the booth for you. Choosing your trade show team is no different than choosing a team for competitive sport. Every team needs […]
Continue readingEnergizing Your Trade Show Booth Staff
If you’re attending a one-day trade show event, it’s easy for your sales team to power through it with energy drinks and pep talks. However, if you’re keeping a staff at your trade show displays through an extended (3-4-5+day) show, you’re going to have to start looking for more creative ways to keep the energy […]
Continue readingA Booth Staff Trainer’s Top 7 Strategies – Part Two
In a our previous tips from a professional trade show trainer, we presented several excellent strategies from professional booth staff trainer Matt Hill of The Hill Group. In his more than 25 years in this industry, he’s helped thousands of booth workers enhance their skills and make the most out of each and every interaction with show […]
Continue readingThe Top 10 Signs of Disengaged Trade Show Staff
Trade shows can be an incredibly valuable tool for businesses seeking to expand their customer base and raise brand awareness. Unfortunately, trade shows can also raise negative awareness about your company. If your trade show staff is poorly trained or not fully engaged, you run the risk of warding off potential clients and doing more harm […]
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