Two Trade Show Booth Ideas to Boost Your ROI

What you need are fresh trade show booth ideas that will earn you a strong stream of quality leads. All of these ideas should be strategically focused around your calls-to-action (CTAs) or something that prompts prospects to take action, such as sign up for a service or buy your product or call for a full product demo. There are many great ways to approach this challenge, but here are two of the best trade show booth ideas to get you more qualified leads.

 

Dress Your Trade Show Display Differently

 

When everyone’s trade show booth looks the same, people get easily bored. Everyone has a logo placed in pre-assigned areas, banner stands in expected places and conventional promotional items. Everyone’s handing out branded pens. Doing things differently than everyone else will make an incredible impact, and help you stand out from the crowd.

 

Ignore the normal booth structure while keeping in mind your potential clients. This means tweaking the cookie-cutter trade show booth ideas and making a good and longer lasting impression to people. It may be a bit costlier but the price is worth it if passersby are drawn to your expo displays and people are talking about your company even after the trade show.

 

Don’t just do something new for the sake of novelty. Integrate the unique look and feel of your trade show booth with your brand. So when people ask why your booth is dressed differently, you can easily talk to them about how your trade show booth ideas relate to your brand or product. Think outside the box for your booth. Always aim for something that will better attract people to your booth.

Make Use of Multimedia Elements

 

Want to upgrade your prospects’ level of experience? Use tablets, video monitors and even smartphones. These multimedia elements are effective for at least three reasons: education, excitement, interaction. And they can help you go viral! Together, these tools make one useful recipe of trade show success. Now let’s take a look at these reasons or features so you can better incorporate multimedia elements into your trade show booth ideas and marketing strategy.

 

Education

 

As an exhibitor, you can’t afford to miss the rare chance of drawing attendees to your trade show displays and educating them about your new product or service. People go to trade shows with the expectation that they’re going to learn something fresh or buy something new. Multimedia tools are most effective in helping you educate your prospects. Remember, a picture is worth a thousand words!

 

Multimedia can visually and effectively present your product in less than three minutes. You can, for instance, play a background media loop about your company while your booth staff talks to attendees. The recorded video saves your staff time and lets him/her focus on tasks that bring more leads and sales.

 

Excitement

 

Compelling graphics attract prospects to your trade show exhibits by catching attention or building interest. In as a little as three minutes, you can create a video demo featuring a product or service. You can arrange a teaser trailer in such a way that it excites a prospect’s curiosity, which is first step in moving him/her down the sales funnel

 

Interaction

 

Besides engaging with prospects first-hand, multimedia displays help to experientially involve visitors in your company’s story through interactive devices. iPads and other tablets, for instance, are well-loved devices used at trade shows. They’re perfect not only for product demos but also for lead retrieval. Involve your attendees during demos by letting them swipe, pinch, tap and drag on your iPad display. There’s also an app available for capturing qualified trade show leads.

 

Always look for new trade show booth ideas to help communicate your message as effectively as possible in your trade show displays, and test.Test.TEST to determine which ones are effective!