In previous posts, we’ve discussed researching competitors and the kind of information you should attempt to gather about them prior to committing your company in a trade show as a competitor. Now that you have the information, your choice is whether you use it to help you position yourself and your trade show display above the competition at the trade show, or whether you want to use the info as a guide to tell you which trade shows to attend and which ones to avoid!
If you want to take on the competition head-to-head, then you
If you are competing with an organization or company that offers products very similar to the ones your company produces, then knowing what products of their own they bring with them to their trade show display will help you decide which of your products to display in your booth. Do you have a product that will outshine theirs? Spotlight it! Do they have a product that is currently better than one of yours? Maybe you should leave yours at home for this show.
Once you’ve done your research and gathered all the information you can about your competitors, you have to put it to use. Be sure to have an eye catching, professionally designed trade show display. And take everything you learned about your competitor, their booth size, display plans, and products, and use that knowledge to position your company in a way that highlights your differences, showing how those differences benefit the consumer.
For more, check out how to size up the competition or how to find your competition’s strategy.