We’ve talked in the past about how important it is to find out about your competitors at trade shows before you set up your brand new trade show display alongside them. Another area you want to explore when it comes to scoping out the competition is the strategies and methods they employ when it comes to trade show exhibiting.
You should be keeping a list of this information as you gather it. You want to know which trade shows they were at and how large their booths were at each show. You’ll likely find that you can organize this information easily in a spreadsheet and that you can update the data this way without a problem.
Next, you want to investigate your competitors’ marketing
As you cruise your competitors’ websites, be on the lookout for any mention of special events they are hosting. If you can wrangle an invitation to the event, you may find a bevy of information there, not to mention the fact that you’ll be able to have some discreet conversations with their customers while you’re there.
Information about your competitor’s strategies for trade show exhibiting can prove invaluable to you when it’s time to set your company against them. However, it’s not going to fall into your lap. You have to go searching for it.
For more, check out other ways to size up the competition or how to win the trade show war.