Simple Tips to Cut Trade Show Display Costs
Investing in new exhibition displays and exhibiting in trade shows can become a budget-busting endeavor for hasty marketers. If you don’t currently have a trade show budget, make sure to get one. A multitude of costs and fees that include shipping, booth space, equipment acquisition, furniture costs and graphics, can turn a cost-effective and well-proven marketing strategy into a costly predicament.
New exhibition displays might be cost-prohibitive for some companies in these times of reduced spending and low consumer confidence. However, with the following tips to reduce display costs, your exhibit can succeed at a much lower cost than other marketers are currently spending.
Rent Exhibition Displays Instead of Buying
Companies that have no desire to participate in trade shows on a regular basis have little reason to buy their exhibits. If a company has no plans to appear in future events, the cost of renting is substantially less and more practical than the expense of purchasing new exhibition displays. Using rental exhibition displays eliminates several costs, including construction costs and post-show storage fees. Cash-strapped companies looking to make a dent in their market should consider renting a display stand for an affordable trade show presence.
Purchase Used Exhibition Displays
Designing a booth from scratch can quickly add up; however, previously owned booths can be found at a much lower price than their new counterparts. Many trade show supplies stores offer high quality used trade show displays that are in excellent condition and upgrade-ready. These exhibition displays can be retrofitted with custom trade show graphics and signage to make them “floor ready” in a fraction of the time required for new designs.
Watch Your Weight
Choosing visually appealing exhibition displays can bring more visitors in your direction—along with more shipping costs. Rising gas prices are trickling down into the trade show industry as well as most other industries, and transportation costs are increasing as a result. These expenses are passed down to trade show exhibitors as higher shipping costs and higher drayage costs for display deliveries. Opting for trade show supplies made of lightweight materials will reduce the load cost, and the money saved can practically pay for the exhibit.
Modular or hybrid exhibits install easily and quickly and are often low weight designs. These exhibition displays can be assembled with little or no tools, making setup hassle-free and cost-effective. The latest models primarily use tension fabric graphics, which are very light weight, easily folded and packed, and even machine washable! Modular exhibits are disassembled and reduced to small parts which are then packed into small shipping containers. These types of exhibition displays effectively reduce handling fees and shipping costs, with the adaptability to fit any space.
Invest in Retractable Banner Stands
Trade show banners are not just easy to store, they can also be reused for many trade shows and even routine business presentations without requiring extensive modifications. Banner stands that can accommodate a variety of banner sizes will prove to be cost-cutters as they can be reused—even after choosing a different design and graphics. By investing a small amount more in quality trade show banners, they will endure the rigors of numerous trade show events while remaining intact. There are even banner stands that can be joined together to create full back walls, bent to form turns and different shapes – see the video below for an example of a brand new popup trade show banner called The Twist.
Using these tips, controlling trade show booth costs can be achieved without sacrificing the quality of your exhibit. Keeping costs in check reduces the stress of your booth staff and allows them to focus on winning customers over, instead of being preoccupied with budget issues. As more companies are looking to do more with less these days, your exhibition displays will lead by example. For more tips, check out our article on cutting trade show costs.