Graphic Design for Trade Show Displays – It’s the little things
What are the key elements of graphic design for trade shows?
The key elements of graphic design for trade shows include clear and impactful visuals, a cohesive color scheme, attention-grabbing headlines, concise messaging, and effective use of space. These elements work together to create visually appealing trade show displays that attract and engage attendees.
Graphic Design: The Small Details
Graphic Design for Trade Show Displays can be a daunting task for designers who normally deal with smaller canvases. As objects are scaled up to larger sizes, you tend to find small imperfections that were not obvious beforehand. Therefore, strict attention to detail, including the crucial aspect of trade show exhibit design, is important when working with large layouts to ensure everything is perfect. Design elements play a significant role in creating visually appealing trade show graphics that stand out and effectively convey your message to the audience.
Designers who have never worked on large displays sometimes get caught up with resolution as a problem they can’t quite solve. When you work all day with 300ppi files and strict offset printing guidelines, switching to the world of large format can seem alien and confusing. And, many forget to view every object at 100% zoom to ensure the image quality is what they intend.
American Image Displays provides some helpful large format graphic design tips in our FAQ section that can guide you through these issues to ensure all files work as you intend. However, one item I would like to discuss today is that attention to detail.
Mastering Graphic Design for Trade Shows: Tips for Success
Years ago when I started working in graphic design I found my vision was forever being stressed by viewing the computer screen all day. Even with proper lighting, monitor adjustments, and special eye-wear, my eyes would become strained over time. Therefore, I came to a simple solution that would ease the strain a little.
That is, I changed the desktop color settings on my computer so all software applications displayed a light gray background rather than a white background. It’s a simple procedure that can be performed on most operating systems and is a huge help. But as an added bonus, the simple color change provided me with a window to imperfections with graphic design.
Specifically, the color change exposed that many web sites online were not coded properly from a visual design standpoint. As most computers come with desktop application background color settings set to white by default, you probably have not noticed this.
But changing the background to gray allows you to view web sites online that have not had a background color hard coded into their programming. What you see instead is a number of images that are meant to be on a white background, whether hard edged or feathered off to white, that just end abruptly next to gray.
Needless to say, the sites do not look as they were intended and appear unprofessional. Certainly the navigation of such sites isn’t harmed by this simple mistake, but the visual impact leaves a lasting impression on me every single time. And you would be surprised by how many of these sites are large, corporate mainstays on the web.
When looking for a graphic designer to work on your next Trade Show Display graphic, be sure to stress the importance of detail, including font selection and imagery. Even the smallest mistakes can become huge, glaring sore spots when enlarged to such big graphics. Designers must be vigilant when reviewing the designs to be sure everything has been taken into account. As noted in the example above, a small missed bit of code on a web page changes the entire appearance for some, just as a missed error in a photo, or a resolution mistake on a file enlarged to 10ft, can lead to a graphic that has an undesirable appearance. It is also crucial to include contact information for potential clients or interested parties to reach out for further inquiries or collaborations.
Another example of a vital but seemingly small detail is the position of your graphics. All important graphics are ideally positioned at or above eye level, in order to capture the attention of your prospects and entice them into your booth. Thus, it is crucial to avoid putting important elements at floor level, where they may be overlooked or even blocked, and instead place them where they will draw your customer’s attention – just another small detail in ensuring the success of your booth in the exhibition hall. It is important to note that along with the position of the graphics, they should also convey a clear message.
Get creative and follow our tips to master your next trade show graphic design. Our professional graphics team is ready to make your next event a huge success - and will work for you at no added charge with the purchase or rental of a trade show exhibit!