Getting your Trade Show Display to “Be Better”
Trade shows are great venues where business stakeholders can enhance product and brand visibility, create leads and generate revenues. Trade show displays play a crucial role in any trade booth but they will remain mere displays if they don’t produce a compelling impact on their viewers.
Making a exhibition booth stand out among countless similar products in a crowded trade show floor is no ordinary feat.
Trade show displays like banners, tabletops, trusses, kiosks, counters and pop ups can make lasting impressions on visitors if they are presented in a uniquely attractive manner. One way to achieve this is to take advantage of the advances of technology permeating around us. Let’s take a look at some of them.
Automated Display Platforms
Automated display platforms are effective attention grabbers that can make visitors stay long enough and turn into actual customers. Showcasing a valuable product on a rotating stage, on a moving platform or with automated popular characters can make a big difference. For instance, a sleek brand new car displayed on a rotating stage, sparkling with a cacophony of dancing lights will certainly attract more attention than a stationary one.
High Technology Audiovisual Gadgets
Audio and video presentations about the company or product are attractive ways of catching the interest of trade show guests. The video material should contain clear images and sounds preferably in 3D enabled flat screens or high-definition big screens. Audiovisual demos and product presentation techniques can also be made in full spectrum by the use of HD computers and projectors. The use of this dazzling array of high technology gadgets can bring any product or business a step ahead of competition.
Spectacular Lighting
Spectacular lighting can make trade show displays distinct from the rest. Being the trend, LED lights are dominating almost all frequented places like offices, malls, hotels, theaters and even the outdoors. LED lights are excellent trade show display solutions because of their versatility in bringing out a wide range of effects to highlight a product. They help create some semblance of drama, magic and the perfect mood that provide a compelling attraction to the trade show booth. They can be used as up lights, back lights, indirect lights, directional lights or multi-directional lights on banners, tabletops, counters, kiosks, trusses and cabinets. They are also magnificent back lights on opaque ceilings, walls and even floors.
Dynamic Signage and Digital Graphics
A new trade show is the most important trade show of any exhibitor for the year. Replacing a traditional signage with a dynamic one and changing outdated graphics with digital displays on wide HD flat screens help produce a high impact look on trade show displays. In order to be easily remembered and evoke emotional connection, the graphics should contain impressive colors and images and words that are simple, sweet and to the point. Bright colors are effective but they should be limited to two or three because too many of them can be visually confusing and therefore reduce overall impact. The exhibit graphics should likewise be bold and large enough to be visible from afar.
With technology continuously progressing, trade show displays have been raised to an entirely new level of promoting one’s business or advocacy. If properly highlighted and made the focal point amid the clutter in normally crowded trade shows, they not only bring in revenues but also build lasting and meaningful relationships.