Tips for Gathering Leads at Your Trade Show Display Stand
One of the biggest reasons that you invested in trade show displays and continue to invest in a booth at trade shows is undoubtedly to gather good, quality leads. In a prior post, we talked about what you need to do to ensure that the leads you gather at the trade show will be worthwhile for your […]
Continue readingThe Persuasive Power of Trade Show Give-Aways
Are trade show giveaways a blessing or a curse? Turns out, it all depends on how you use them. The wrong way to use these giveaways (also called swag or tschotkes) is to choose a tired, common item and put your company’s name on it. Chances are, the majority of those won’t even make it […]
Continue readingThe Best Trade Show Display Idea is to Be A Great Brand Ambassador!
Most of the time, success with a trade show display is measured in terms of leads and sales gathered. If the leads and eventual sales make more money than it cost to put on the show, congrats, it was a success. However, there’s another number, one that people don’t like to talk about because it’s […]
Continue readingTen Words You Should NEVER Use In Your Sales Pitch
Are there ten words you should never use in a sales pitch? Absolutely – in fact, there’s more than just ten! Remember, words are not just a collection of letters with dictionary definitions. Some words set off emotional triggers. They can cause conflict and start fights. We’ve heard them all before, and all of us have associations with specific […]
Continue readingTen Tips For Better Follow-Up on your Trade Show Leads
You’ve heard it said again and again: “studies show that trade show leads don’t receive adequate follow-up.” In fact, you may have heard an exact number: “80% of trade show generated leads don’t receive any follow up.” The figure is usually attributed to research done by the Center for Exhibition Industry Research (CEIR). But I’ve […]
Continue readingSucceeding at a Trade Show: Standing Out From the Crowd at the Show
As a new business, you’re possibly preparing yourself to hit the road to do trade shows as a way to interest new business partners or customer leads. Succeeding at a trade show is paramount, and understanding the reality behind your competition is a good first step to helping you rise above their own marketing. Once […]
Continue readingStop Selling and Start Being Memorable – 11 Ways to Stand Out at Your Next Trade Show
When you think about it, trade shows are akin to speed dating. Exhibitors, like prospective romantic partners, have taken the time to make sure they look their best (usually by making sure they’ve got the biggest and glitziest booth and state-of-the-art gadgets) – but often don’t look beyond that initial impression. But once you get […]
Continue readingStaying Sane While Working in Trade Show Booths
Let’s face it: most people would not choose to push themselves when they are scheduled to work in trade show booths all day for several days straight. The typical trade show is grueling: it can take hours just to set up and tear down your trade show booths, carpet, and various other accessories and supplies. And all […]
Continue readingSqueezing The Most Value Out Of Every Trade Show Lead
Wouldn’t it be great if every person you sent to work your trade show booth was a seasoned, expert seller on the show floor? If each one knew how to engage a prospect, present your product or service convincingly and answer any objections? And most of all, if they knew how to go for the […]
Continue readingSpot the Losers and Say ‘No Thanks’
Do you dread seeing a particular client’s caller ID or email show up on your phone or inbox? I refuse to be so desperate for any kind of business that I will subject myself to rude, demeaning, demanding, nonstop complaining or simply unlikable clients. So I’ve learned over the years how to get more clients […]
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