Trade Show Table Covers & Runners
Sometimes it seems like the best part of any trade show isn’t the many trade show displays, or the magicians or acrobats or mimes (or booth babes) – sometimes it is just the swag. Everyone loves collecting free stuff, and simply running around from trade show booth to booth in a convention center is enough to […]
Continue readingTrade Show Table Covers – Is Yours Boring?
The average trade show has over 400 booths and presenters and can have thousands of attendants. With so many people in one place, trade shows are still an incredible resource for businesses to make an impression and present their products and services. So how do you maximize impact at trade shows? Brochures with eye-popping graphics […]
Continue readingTrade Show Displays: Tips for Creating Great Exhibition Stands
When you are planning your exhibit for a trade show, remember to be creative and unique. Taking the extra time to make sure you cover all the bases can be the difference between making a good impression and not being remembered. Earlier this year, college basketball’s Final Four tournament, for the last four teams left trying to […]
Continue readingTrade Show Displays: Thinking Out of the Box
If you want to stand out and get noticed, your trade show displays need to move away from traditional designs. When I visit a trade show, I’m looking for things which are novel, interesting, and out of the ordinary. This is an opportunity for these businesses to shine, and show off their best face, yet so many […]
Continue readingTrade Show Displays: Making Yours POP
Trade shows are a great resource for drumming up new business and increasing the reach of your business. There are potential clients literally walking by, right in front of you, so the question is,”How do I get them to notice me?” The answer is that you have to make your booth “pop” and attract notice. Custom trade […]
Continue readingTrade show Displays: I’m not Stupid, Just Right Brained!
In a small town, a trade show can be a relatively significant point of interest for those visiting, beyond looking for customer-worthy businesses. Having been to several in my hometown held at the local high school in my teens, mostly for my father’s business, they’ve even provided a certain amount of entertainment. When the colorful […]
Continue readingTrade Show Displays: Functional & Still Show-Stoppers
In today’s world of tighter budgets and a demand for efficiency, portable trade show displayshave to be as functional as they are show-stopping. The trade show industry is recognizing this also. Exhibitor Magazine has added “reusability” and “ease of setup” to their judging criteria but still expect to be impressed, saying, “It’s time to stop making […]
Continue readingTrade Show Displays: Adding Style and Function to your Display Stand
Sometimes it’s the Minotaur’s maze at a trade show. Every aisle at the trade show looks the same. Every booth display looks the same. There’s a reason they give you maps! It isn’t much better for exhibitors. How do you stand out from the black-curtained crowd with their tables and easels and logo-splashed tension balls? […]
Continue readingTrade Show Displays: A Rose by Any Other Name
For those looking to expand their trade show displays, or even to start using them at their first show, the terminology used in the convention industry can sometimes be a barrier. Like in any specialized field, there are a lot of names used for various display stands and acessories in the trade show world you […]
Continue readingTrade Show Displays – 4 Sure-Fire Tips for Creating Great Ones!
Planning for a trade show can be utterly overwhelming, and even terrifying if you are new to it. You have to decide on everything from the font on your business cards to whether you need to bring an extra sales person, as well as what type of background would compliment your business most effectively. Here are […]
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