Introduction As consumers, when we’re asked to think of a brand we tend to leap straight to logos and slogans. Everyone can pick out a Coca-Cola at the store because they recognize the logo and color scheme. Likewise, you know exactly what kind of food you’re getting when you pass beneath the golden arches of […]
Continue readingIntroduction Marketing is vitally important for every business, from the multimillion dollar businesses, all the way down to start-up businesses, and even “mom and pop” shops and independent sellers. No matter whether you are at the top or bottom of the business world, having a marketing budget also requires having a marketing plan. Therefore, whatever […]
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