Starting a marketing brand can be a challenging task, but it can also be a rewarding one. One real-life story that comes to mind is the story of Coca-Cola, which started as a small brand in the late 19th century and has now become a household name around the world. This shows that with the […]
Continue readingIntroduction It can be especially challenging to create a brand for your business, and decide on what type of service or product you can offer. That is why this guide has been designed to help you understand how to integrate digital marketing strategy into your business model, and how you can use it to build […]
Continue readingChances are you’ve used the terms “pamphlet” and “brochure” interchangeably. Maybe you’ve even done this when it came to the promotion of your products or services. But aren’t pamphlets and brochures the same thing? Although they look very similar, pamphlets and brochures have some important differences that you should know about. With that in mind, […]
Continue readingBusiness cards are an integral part of professional and personal networking. But let’s be honest: everything about them is a hassle. They are expensive and frustrating to print and update, and there is too little space to cover all the essential details. And when you collect these physical cards after a networking event, they just […]
Continue readingEverything you need to know to successfully market your business on social media “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.” Ray Allen In the time before the internet, marking was limited to newspaper […]
Continue readingIf you’ve designed a flyer to advertise an element of your business, such as one of your new products, this is a great way to get more traffic to your website and increase your customer base. Inserting a QR code into your flyer can help you, even more, to engage with potential and existing customers. […]
Continue readingIf you have Word installed on your computer or laptop, you’ll know that you can do many things with it. You can even design promotional materials for your business. Can you make a pamphlet with Word? You can certainly design your own pamphlets by making use of Word, which makes this a convenient and user-friendly […]
Continue readingThe development of marketing strategies to increase public exposure is quite interesting. Read about 6 of the best marketing stunts that have been rolled out over the years, what happened, and how they were received by the public! #1 Red Bull Stratos Event Red Bull is a brand of energy drink that has been dominating […]
Continue readingThis guide will help uncover some creative ways to market your business through primarily traditional channels. Introduction Marketing is one of the most important parts of creating and maintaining a successful business. Without getting your business out there, your sales and therefore revenue will quickly dwindle, and you’ll find it difficult to stay afloat. With hundreds […]
Continue readingIntroduction We’re all constantly being told that B2B marketing is changing and that we need new marketing strategies to cope with this. We’re being told that the modern buyer doesn’t respond well to the B2B sales funnels of old and their buying habits are so mysterious you’re going to need a crystal ball or psychic […]
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