In a perfect world, we’d all have enough money to put together the sort of exhibition displays that companies like Apple and John Deere can afford. Unfortunately, that’s not the case, and even as the economy is rebounding, you’re probably looking to save money where ever you can on your exhibition displays and roll up banners. Since keeping […]
Continue readingIt’s no secret that trade shows are an expensive method of gathering leads. Undoubtedly effective, with great ROI’s when done well, but still expensive. In a recent marketing survey by Hubspot, 28% percent of respondents even listed it as their most expensive lead-generation technique. That makes it a little tougher in a corporate environment that may be focused […]
Continue readingYou’re in the process of planning for a new trade show display requirement – maybe a couple of table top displays, or perhaps you’re reviewing trade show booth ideas for custom expo displays — either way, you’re probably looking for the best deal you can get. After all, nobody wants to pay more than they […]
Continue readingIf you’ve been in the trade show business for a while, you’re used to looking for trade show cost cutting tips, you want to get the best deal on trade show booths possible, and in general, be kind to your budget. If you’re newer to the field, we’re here to offer you some ideas on how to get more […]
Continue readingThere are plenty of reasons a company might want to ship their trade show booths overseas. After all, we’re all living in an interconnected global market. You don’t have to be a huge multinational to benefit from having clients overseas. And for some major industries, the biggest annual trade shows only happen overseas – for example, […]
Continue readingIf you’ve done a trade show or two, you know what the basic elements of a trade show budget are. The list can include: Booth Space Trade Show Display Booth Installation and Dismantle Expenses Drayage Freight Transportation Audio Visual Support Cleaning Floral Electrical Plumbing Internet Security Lead Gathering Services Hosts/Hostesses/Narrators Personnel Expenses Special Events Here’s […]
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There are two ways to cut costs in your trade show marketing program: with an ax or a scalpel. The ax is likely to do as much damage as good, while the scalpel can trim in places your booth visitors won’t even notice. But the results can be significant, trimming your budget substantially without cutting […]
Continue readingTrying to save money on your trade show booth is an important goal. It’s no secret that trade shows are one of the most expensive forms of promotion that a company can engage in. Trade show booths are costly to set up and maintain, even just for a couple days, but in return you get […]
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At some point in your career, you’ve probably been placed in the position where things needed to happen in a rush, for you to do your job effectively. Sometimes things slip through the cracks: “I was supposed to order carpeting? I thought you were ordering the carpet!” Sometimes rules change: “Last year, our twelve foot […]
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It’s time to get ready for the trade show and you begin to go over your checklist: Table Top Displays Free Standing Displays Banners Tables and Chairs Spot Lighting Digital Displays Printed Material Overhead Signage It seems everything is covered. But wait. You just know you have overlooked something. There is no denying that strange […]
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