In trade shows, you are one of many trying to court distracted and tiring attendees. You need a way to stand out in their minds without causing too much damage to your wallet. Swag can work, but is expensive, and can attract people just intererested in what you’re giving away, who are not at all […]
Continue readingOne of the most simultaneously exciting and infuriating aspects of online marketing, in any industry, is how quickly websites and strategies can change. Whenever one of the major “lynchpin” sites like Google or Facebook updates their systems, it creates a cascade of thousands (or millions) of businesses having to change their strategies to adapt. Every […]
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It comes with the territory. Being on the road means we either get to — or have to — eat in restaurants. So why not make finding a meal a little more fun and rewarding? I’ve decided to try something a little different in this blog every so often and give you some personal recommendations […]
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If you’re a road warrior (and if you’re reading this, you probably are), you know that traveling from one trade show to another can be exhausting. But there can be perks, too. You can see new cities, try new foods, experience different local cultures and see sights you wouldn’t see anywhere else. Today’s post focuses […]
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We all share the blessing (or the curse) of eating in restaurants while we’re on the road. You can go the safe route and eat at the convention center or the convention hotel. Or you can be a bit more adventurous and take in the town like a local, wherever you happen to be. That’s […]
Continue readingSetting up your exhibit can be one of the most challenging aspects of working a trade show. There are myriad problems to deal with, people to corral, packages to wrangle and frustrations aplenty. I thought it would be a good idea to revisit some of the ways you can make this part of your job […]
Continue readingSecurity is currently a hot topic. Wherever large groups of people gather in public, lurking in the back of everyone’s mind is most likely the question of whether or not they are entering a “safe place”. However, despite current events causing many people to experience hyper-vigilance, don’t let that cause you to overlook the security […]
Continue readingThe fall trade show season is upon us, and it’s time to tune up your trade show displays. What, you say? Well, you wouldn’t think of traveling thousands of miles in your car without doing a little preventative maintenance, would you? An oil change, tire rotation, proper inflation and a full tank of gas—all these […]
Continue readingYou’ve probably noticed, but when you research products online, there are generally a lot of choices. The rise of the Internet as the new global marketplace has resurrected a lot of very old tricks, and added new tricks, used by unscrupulous retailers. It’s easier than ever to hide a supply chain with counterfeits, or to claim physical assets […]
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You’re a trade show manager, so you’ve done this a million times: walked into an empty exhibit hall, looking for a particular patch of concrete where your trade show exhibit will soon be set up. Maybe the space is marked with a name or number, or maybe it’s not identified at all yet. But for […]
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