If you’ve decided to find some exhibition displays and start working the trade shows for your industry, good for you! Trade show displays are still one of the single best all-around ways of increasing exposure for your company, meeting leads, and establishing yourself as a major player in your industry. However, putting together successful exhibition displays is […]
Continue readingWe’ve all been to a lot of trade shows, and we’ve seen the proverbial good, the bad, and the ugly. One of the worst things to see, overall, are trade show displays that could have been great, but ended up being hobbled by one or more critical errors that ended up holding them back. Hopefully these guys learned from […]
Continue reading
Whether you’re a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it. But does […]
Continue readingGetting the techniques down for success at trade shows is kind of a trial and error process, and can vary at each event. One of the best stories I ever heard was from one of my bosses a long time ago about how he could pre-qualify a prospect without making eye contact, while appearing […]
Continue readingOne persistent issue when preparing for a trade show is that of handouts. What a person takes away mentally from endless rows of trade show displays can sometime depend a lot on what they can take away physically. Flyers, offers, literature, or anything else on paper simply isn’t going to cut it. A person can accumulate a […]
Continue readingIt’s the mark of every good trade show manager that you have a “Plan B” in your back pocket, just in case something goes wrong (and something always goes wrong). But by avoiding these pitfalls that come with the trade show territory, you won’t have to pull out that Plan B so quickly. Here are some of […]
Continue readingSeveral years ago, a well-known computer company announced they were no longer going to attend the major trade shows in their industry. These shows had grown larger and the company’s press release stated they were getting “too many leads” and visitors to their trade show booths. They further claimed that their staff was unable to […]
Continue reading
Regardless whether you call them blunders, bloopers, or accidents, they can occur at any time at a trade show. Your trade show display is one of the most important parts of the show, so errors within it can really have a negative impact on the entire presentation. Sometimes these errors can not be avoided, but sometimes you […]
Continue reading
At a trade show, the goal is usually to stand out among the competition. But what happens when standing out isn’t a good thing? Sometimes trade show booths attract attention for all the wrong reasons – here are four simple mistakes to avoid, so that you stand out in all the right ways, and never […]
Continue readingLearning how to put together great expo displays doesn’t happen overnight. Generally, the people who put on the best trade show appearances are folks who’ve set up plenty of booths in the past. There’s a lot to learn, and no matter how well you prepare yourself ahead of time, chances are you’re going to make a […]
Continue reading