Have you ever stood at a trade show, looking around at the many different exhibition stands surrounding you and wonder what their secret is? Outside of standing at your pop up display stark naked, with a flashing neon sign in one hand, how do you get the public to notice what it is you are offering?! It […]
Continue readingWhen it comes to making a company’s presence known, a series of great trade show displays can be an excellent way to create buzz, raise visibility, and generate leads. Properly utilized, they can be a huge boost for any firm. However, there are also a lot of common mistakes that can lead to wasting a lot of […]
Continue readingRarely are we honest about what is bad about trade show displays and the truly horrendous ideas that we have seen at trade shows. Usually, this blog stays positive and builds upon creative ideas. But sometimes reviewing mistakes and the disastrous directions of some trade show displays is instructive, because it allows us to be honest with […]
Continue readingIt all started off easily enough. The young gentleman, whom we shall call John, was trying to sell business software at the trade center in his town. He thought it would be advantageous to show a short video of just how effortlessly the program worked. But, oops…it didn’t work out the way he wanted it […]
Continue readingWe’d call these ‘rookie mistakes’, except we see them in convention displays year after year, often from presenters who should know better. There are certain things that people see in what might otherwise be the best trade show booths, that immediately turn visitors off. With so many exhibitions to choose from, and so many things […]
Continue readingThere’s no such thing as smooth sailing when you’re manning trade show booths/displays during a busy convention. The only thing you can be certain of is that something is going to go wrong that requires immediate attention. The better you plan ahead and think up contingency plans for your exposition days, the more chance you have of rescuing an […]
Continue readingIn our business, we attend a lot of trade shows. It just goes with the territory. Mostly, we’re there to make sure our clients are well cared for and that everything’s going like we’d planned. But we often see other exhibitors struggling with problems that could have been eliminated, avoided or diminished, simply by using a little common […]
Continue readingHas your trade show display ever been completely ignored? Did your last trade show booth attract fewer customers than you had hoped? Sometimes exhibitors have unsuccessful shows, but there’s always something valuable to learn from them. Today we will consider why poor visuals and wayward staffers can easily contribute to a mediocre expo experience, and what to […]
Continue readingIf you’ve been in this business long enough, I can almost guarantee that sooner or later, your trade show booth, the literature, your swag, or some other component of your exhibiting package will end up at the wrong show. That’s bad. But I’m suggesting you go to the wrong show. That can be good. Why should you do this? Well, think […]
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Every year, more than 1 billion people worldwide attend more than 20,000 trade shows. And for almost every industry, that number is growing every year (see CEIR PDF). These shows can be extremely effective in marketing your product or service, promoting your brand and building your company’s reputation, when approached properly. Unfortunately, all too often, […]
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