Showcasing products and services in attractive exhibition displays at trade shows has been shown to be one of the most efficient ways for a business to succeed in the marketplace. Trade shows offer a venue for promoting products and services, as well as an opportunity to investigate the competition, network with potential vertical teammates, meet with experienced […]
Continue readingOne of the reasons we got into the business of selling equipment for trade show displays is that we honestly think they are, and will continue to be, one of the single most effective tools any business can use to grow themselves. After all, people have been successfully using public markets and face to face sales […]
Continue readingUnlike a lot of blogs, we didn’t bother with a “new years resolutions” post because we all know those resolutions just get broken. However, that doesn’t mean you shouldn’t be forming new goals for your trade show displays in 2014! The trade show industry is always changing, and it’s necessary to have goals in mind which […]
Continue readingWhen it comes to trade shows, people rarely think of trade show event tents or outdoor banner stands; most people think of large convention centers with crowds of people swarming around to different booths, making it incredibly difficult to make in through the gathering. Although this is true for most times of the year and in many […]
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A trade show floor is unlike any other business environment. How so, you ask? In a traditional business environment, the rules to be an ethical competitor are much more formal and reserved. You wouldn’t walk into a customer’s office and just start pitching your latest product. There are niceties involved: “Hello.” “Would you like some […]
Continue readingLet’s go back to the basics, for the moment – quality exhibition displays aren’t cheap. The economy is still struggling, and we’re all constantly looking for fat to trim from the budget. Why should you spend money going to trade shows? After all, good display stands start at about $1K, and even pop up banners can be a few […]
Continue readingHave you ever stood at a trade show, looking around at the many different exhibition stands surrounding you and wonder what their secret is? Outside of standing at your pop up display stark naked, with a flashing neon sign in one hand, how do you get the public to notice what it is you are offering?! It […]
Continue readingWhen it comes to making a company’s presence known, a series of great trade show displays can be an excellent way to create buzz, raise visibility, and generate leads. Properly utilized, they can be a huge boost for any firm. However, there are also a lot of common mistakes that can lead to wasting a lot of […]
Continue readingRarely are we honest about what is bad about trade show displays and the truly horrendous ideas that we have seen at trade shows. Usually, this blog stays positive and builds upon creative ideas. But sometimes reviewing mistakes and the disastrous directions of some trade show displays is instructive, because it allows us to be honest with […]
Continue readingIt all started off easily enough. The young gentleman, whom we shall call John, was trying to sell business software at the trade center in his town. He thought it would be advantageous to show a short video of just how effortlessly the program worked. But, oops…it didn’t work out the way he wanted it […]
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