Over 500,000 startups are born each year in the United States alone. Impressed by that number? Don’t be — because 50 percent of those startups fail within their first year. And, within the next four years, another 50 percent or more will fail. The environment for small business is hostile. If you’re running a small […]
Continue readingAre you ready for your TED talk? In the expert hands of John Bates of Executive Speaking Success, you could be. I had the pleasure of hearing Bates, who specializes in helping people convey their stories in a TED-ready format, speak at a recent Women in Technology International event. Bates was inspiring and provided a […]
Continue readingAfter a company invests countless hours into planning and designing the perfect trade show booths, the actual event itself should be a cinch, right? The products or services are complemented by a variety of marketing materials which are cleverly placed on the trade show display, the message is prominent and the booth graphics are eye-catching. It’s […]
Continue reading“Engagement” is one of the hot terms in marketing and consumer relations right now. It’s a word that gets thrown around a lot, mostly by businesses looking to “increase engagement,” but it’s one of those things that’s far easier to say than to actually do…. Especially when it comes to trade show exhibits and displays. Basically, we’re living in an interactive […]
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Now that the New Year’s bell has stopped ringing, predicted trends for 2015 are stepping forward to steal the spotlight. While your business is penning this year’s goals, be sure you’re moving in the right direction. In order to increase sales, customer acquisition and traffic, your business needs to be communicating with shoppers in the […]
Continue readingAre you running into a lack of ROI at the trade shows you attend? Maybe there is too little traffic, not enough qualified leads, too much commotion, and the list goes on. Depending on your event, one trade show could be a significant source of revenue. Ignoring these issues won’t make them go away — […]
Continue readingAlibaba is coming! Should we be worried? Today, let’s move away from trade shows specifically, and talk about a major business deal that’s brewing with the potential to shake up global commerce at very high levels. The Chinese retailer Alibaba, founded in 1999, is an online retailer similar in size to Amazon and Ebay (Combined!), and is reportedly […]
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There was a time when just the mention of Chinese-Made Portable Trade Show Displays in our industry sparked intense negative comments followed by an insistence that such items would never penetrate the market. The products were considered inferior, untrustworthy and a downright insult to every manufacturer and distributor in the United States. I even recall […]
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It’s not always the loudest person, or the flashiest dresser, who gets the dates. Attracting suitors in any setting is just as often accomplished through less obvious means. It’s no different with custom trade show displays. Projecting an image of substance, quality, sophistication, class, mystery, or confidence can arouse enough interest so that someone will want to […]
Continue readingWhen planning your trade show displays, you can get far more mileage out of them if you do some research beforehand. We touched on this in a previous blog, when we discussed the use of customer profiles in determining how your trade show booths are set up. The more you know about the show and who’s going […]
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