Appearance can be everything at a trade show, and although trade show displays are a vital part of the image you project at a show, that first impression is sometimes determined by the collective visualization of your trade show representatives. You could have the best displays in the world, but if the staff don’t look […]
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In our blog last week, we talked about how creativity can be useful for a trade show manager. A creative approach will help you develop fresh and exciting ways of telling show visitors about your product or service. We talked about how creativity isn’t a synonym for cleverness. Sometimes, clever ideas can work. Other times, they’re just corny […]
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Creativity? Since when is being a trade show manager a creative enterprise? That job often seems more like pushing a rope. Well, I’m suggesting it is creative—and always has been. Maybe you just didn’t label it as such. You may think creativity on the trade show floor means playing silly games in the booth or […]
Continue readingHere’s a subject that rarely gets talked about in the world of exhibition displays: children. Not every trade show allows children on the floor, but most of them do (at least when accompanied by an adult) and some trade shows, aimed at home, maternity and children’s products, are going to be full of them. Rather than ignoring them, […]
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How do you create trade show calls to action (CTA’s) that get show visitors off the aisles and into your booth? Getting attendees into your booth is (or should be) the Holy Grail for exhibitors. Until you do that, the best product, the best product demo, the most well trained staff and the hottest giveaways […]
Continue reading“Money money money, hubba hubba hubba, who can you trust?”. You might or might not remember that quote from Jack Nicholson in the 1989 Batman, but these days it seems to really sum up the whole trade show experience. The more razzmatazz vendors throw into their trade show displays, the harder it can be for visiting buyers to figure out who […]
Continue readingDo you think of your trade show displays as a place to build your brand? If you don’t, you should. And if you do, you’re not alone. According to a study by the Center for Exhibition Industry Research, 83 percent of exhibitors agreed that the top priority marketing objective for companies is building or expanding brand awareness. However, ask some trade […]
Continue readingTim Bonesteel works for Optima Graphics, one of our most preferred suppliers, and he noticed a recent advertisement in the Wall Street Journal addressing methods to maximize your trade show display investment. The ad was published by the US Trade Association and provided very good advice – not the normal bland suggestions. You can check […]
Continue readingNever underestimate the power of trade show displays to impress potential customers and to get them on your mailing list. For a lot of these people, your trade show booth is going to be their first impression of your company, and if you wow ’em, they’re going to be receptive to a sales call. However, it’s important to remember […]
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When you’re new to the trade show business, you’ve got a million questions. There’s a boatload of information to learn, with few good books on the subject. And everyone’s counting on you to make your exhibiting program work. That’s why we’ve boiled decades of experience in this field down to the top ten things you need […]
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